Twitter is a huge building block on promoting events, products, and companies. In fact, in the last few years it has built up to a point where companies and celebrities are realizing that they can create a frenzy of excitement amongst their fans ahead of the release of the product, or date of the event. They are able to do this through building anticipation about the event or product as they draw closer and closer to the release date.
You can Tweet in under a minute, and with one Tweet a day that makes it totally worth it to use Twitter in promoting your event or product. Mark Pasetsky evaluated how Kim Kardashian effectively used the rule of Twitter anticipation leading up to the release of her first single. Starts slow by telling your followers what is coming, and then build the anticipation by posting links to pictures, keeping them updated and increasing the number of Tweets per day during the last week.