Keeping track of your stats for your wedding blog can be extremely helpful for knowing if you are reaching your audience. However there are a few things you may want to consider to make your time spent looking at Google Analytics worthwhile.
Scott Cowley of SEO.com recommends that the first thing you do is change the settings so that your visits don’t show up in the stats. From there a great way of knowing what interests your blog readers is to activate tracking site searches. This doesn’t only benefit your blog, but it also can help you find out more about your audience so that you can target their interests better in your whole wedding business.