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One of the biggest things wedding businesses deal with is getting their leads to turn into actual customers. Typically you are dealing with brides who are ready to buy and are planning their weddings. So what can you do to encourage the sale?

According to Corey Eridon’s article the best plan of action is to use lead nurturing emails. Instead of just trying to sell to them realize that they still have to get to a point where they are ready to make the commitment. Send follow up emails that don’t have the tone of “where are you? Please buy my stuff!” and instead use those emails to educate the bridal leads about your business, what you do, why they need you, how great your product is, as well as tips and advice to help them with their wedding planning. What is your biggest struggle in getting brides to go from leads to clients?

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0 thoughts on “How To Use Follow-Up Emails To Turn Brides From Leads To Clients”

  1. What are some good questions to ask?

    1. Hi, Phaedra!

      Send them some great resources and tips, then have a “call to action” at the end.

      For example, if you’re sharing something about local flowers in season, as the end you might say, “Click here to get more ideas about local flowers to use at your wedding.”

      Or you might ask a question related to what you’ve written designed to get them to email you. Such as, “Will you be using local flowers at your wedding? Send me an email and tell me why or why not.”

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