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 If you’re like most of us you’ve been marketing away, but when was the last time that you checked into whether that marketing was actually turning an income, and if it is, what tactics are the ones working? After all, you aren’t marketing for the purpose of marketing, you’re marketing to earn money and build a successful business.

Stephanie Padovani makes some good points in her article on Team Wedding. First off: don’t mix your personal social media profiles with your business profiles. While you’re at it, make sure that you are telling interested clients information that they want to know about. If they aren’t interested in your information, they aren’t going to be interested in your business. These may seem like basic principles, but they are some of the foundational concepts that determine the success or failure of a business.

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