Facebook is moving toward helping advertisers reach the correct market by testing out some new and exciting strategies for choosing categories for ads. Why should this excite you? Well according to Josh Constine’s amazing articlesome of the sub categories are things like “Engaged (
Regardless of the great advances you can still implement more targeted ads by choosing from the current lists of categories, and sub categories. For instance you can target your area down to the exact mileage away from your business base that you want to reach, or choose to target single gals in a certain age range. The more targeted you are with the categories the better you will be able to reach people who are actually looking for your product/service.
Keep checking your demographics and plan on changing your exact target audience for your Facebook adds at least once every couple of months. If you aren’t seeing high returns on your ads don’t be afraid to try targeting a different group of people.