There are a million ways you can stand out from your competitors, but the very first thing you should always do to stand out is respond to inquiries quickly. By quickly I don’t mean tomorrow, or within the week. I mean if you weren’t there to pick up the phone and they leave a message, call them back immediately. If you get an email respond to in within a few hours.
As Bri Swatek reminds us in an article on his blog, people expect you to respond to their initial contact in a timely manner, and sooner than later puts you ahead of your competition. When I am returning calls one of the things I have heard repeatedly is surprise and gratitude that I called back so quickly. In fact calling or emailing back quickly can turn a cautious lead into an excited client whether or not you are any better than your wedding competitors. What do you think?