If you are still placing ads for your wedding business in local newspapers and magazines now may be the best time to stop. While there are still places where printed ads get attention those places are quickly dwindling. Many people are getting their news and information online and if you want to reach your audience you have to be in the same place that they are.
Cynthia Boris shows the statistics about the growth of online marketing in her great article. But more important that just watching trends in marketing is putting what you learn to good use. That also applies to ad formats. Wedding business ads are generally beautiful, but color choices often make them blend in on websites so make sure you are picking pictures that grab attention. What do you think? Is online advertising working better than print advertising?