Newspaper_and_CoffeeIf you are still placing ads for your wedding business in local newspapers and magazines now may be the best time to stop. While there are still places where printed ads get attention those places are quickly dwindling. Many people are getting their news and information online and if you want to reach your audience you have to be in the same place that they are.

Cynthia Boris shows the statistics about the growth of online marketing in her great article. But more important that just watching trends in marketing is putting what you learn to good use. That also applies to ad formats. Wedding business ads are generally beautiful, but color choices often make them blend in on websites so make sure you are picking pictures that grab attention. What do you think? Is online advertising working better than print advertising?

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2 thoughts on “How To Reach More Brides By Placing Ads In The Right Place”

  1. For the most part, I do agree, however, in one of my markets, there is a wedding magazine with a more local focus that highlights the best of the best and real weddings in that area – Pacific Weddings magazine. This is seen by some brides as a one stop shop for local resources and inspiration in the same region they want to get married in, mostly focused in Hawaii (with some in California.) By picking up this particular magazine it can save busy brides a lot of time scouring the popular wedding sites. I do not advertise with this magazine, but it is highly respected in our Hawaii wedding market. It is really about being smart about knowing what type of client you want to attract and how you need to go about grabbing her attention.

    1. [quote name=”Michelle Garibay”] It is really about being smart about knowing what type of client you want to attract and how you need to go about grabbing her attention.[/quote]
      Well said!

      If it’s working for you, by all means, continue with bridal advertising. But most wedding vendors don’t even track the results to say for sure, and they’re paying for nothing.

      If the brides ARE using the magazine (and they still do buy and read them) the problem is with your ad or what they find on the other side of it if you aren’t getting results.

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