What are your favorite loyalty programs? Back when I was living in a tiny town in the middle of nowhere the big deal was the Mexican restaurant that had a buy 1 get 2 free taco Friday. Needless to say, they did major business that day, and everyone tried to make sure they could make it.
Your website is exactly the same way according to Lawrence’s article. First of all figure out something fun to do that will bring people back. Then name it something catchy like “Mundane Monday’s” etc. You don’t have to give anything away when doing this; you just need a good post. For instance how about doing a Foto Friday if you are a Photographer where you release shots from a new shoot? All you need is some excuse to grab your reader’s attention and then do it consistently.