Hopefully your business has a good business page already on Facebook. But is it working for you? If not it is very likely that you’ve fallen for the idea that your Facebook business page is like a website, all about sales. Mike does a good job reminding us that Facebook is more about social interaction than sales in his article on Pi Portent.
A couple of quick fixes you can do right now is to create a custom welcome tab. This is a way for you to gather contact information, offer something for free, and make brides feel like you care about them. There are free services out there to get you started and you can upgrade later. Also make sure you are posting lots of pictures of weddings that you are doing. There is nothing more motivational, or that sparks as much interaction as pictures. What do you think?