Social network has opened the door to giving that personal touch that brides have been looking for in the wedding vendors that they choose to work with. Catherine posted on WeddingWire Pros that according to Gary Vanderchuk they don’t just want to hear about the brand, they want to know that your company is human.

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Don’t just post updates. Find ways to engage your audience and socialize with them. Comment on their updates on Twitter, answer questions that they send you no matter how small. Build a relationship with them. That’s what they’re looking for and if will build their trust in both you and your wedding business which will often turn into sales.

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