Google Analytics is one of the best tools that wedding businesses should be using for their websites and blogs. It basically tracks information for you and allows you to see the exact stats on what is happening with those who are visiting your page. However, when you are setting it up make sure the check the box showing the advanced settings.
Advanced settings change the way you will see Google Analytics and give your stats a huge boost to show you exactly the information that you need to know. For instance, if you want to find out how many people are viewing your sites who are members, non members, administrators etc. you can set your filters so that it will sort that out and show the stats for each. Why would you want to see in-depth stats like this? Well, the more you know about your audience, the better you can reach them, and know what marketing strategies to use. Make sure to watch the How To videos on how to install supercharged Google Analytics by Don Crowther.