It is probably the dream of many businesses in the wedding market to have at least some of their wedding contracts come from brides in the luxury niche. So how do you know that your business is reaching that market?
Lawrence Chan wrote a great article on this in his blog. The bottom line to this is asking yourself if your sales are aimed at what a bride needs, or she wants. Price doesn’t have much to do with it. It’s the thought process behind the product, or bride’s decision to get the product that makes all the difference. A bride interested in luxury would make a decision of choosing you because while she needs what you do, what you do is better than the basics of what she needs.