It is undeniable that social media is a great marketing tool for businesses. However you have to determine if it is a good fit for you. Do you have a business that will give you something fun or motivational at least once or twice a week? Is your business something that will actually generate revenue from having a social media presence? And most importantly do you have the time and money to put into it?
MP Mueller tackles all of these questions in her thought provoking article in the New York Times. There is more to social media than just getting your name out there. It takes a good deal of time and money to get your online marketing working and you have to make sure you are able to offer deals and keep it updated to ensure its success.