The wonderful world of Facebook Ad campaigns is one of the easiest ways to draw in leads and potential clients, but can be a bit tricky if you don’t know how to pull it off.
First of all you need a Facebook fan page, which hopefully you either already have, or are working on. Second, make sure that you target your ads at your actual client base. People in California are not going to book a florist in Tennessee, so you need to target people in your actual area.
According to Kalen Smith you also need to set it so that you will target the same people at least 5 times as it takes that many times to have them convert from interested to actually booking you.