couple in laptopIt’s been mentioned before, but while the layout of your website or blog may not make a huge impact on your search engine rankings it definitely makes a difference on whether brides will spend time on your site. Not only do you need great content and pictures which show off your work, but you also need a killer layout.

I’ve spent a lot of time on wedding websites and the one thing that drives me nuts is how long it takes the site to load, and then how hard it is to navigate the site. It isn’t all about building a beautiful site. It’s about building a site which catches and holds attention, provides the necessary information, and make a bride want to sign with you.

Oh and that music that automatically starts playing as soon as the site loads? Nix it as soon as possible. A bride is going to be flipping through a lot of sites, most of which play music, and if she’s at work she isn’t even going to look at your content before she closes down the page. For more tips on building a great layout for your site check out Matthew Toren’s awesome article. What do you think? Is your site a killer site, or does it drive brides away?

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9 thoughts on “How To Build A Killer Wedding Website”

  1. I would like constructive advice about my website quality – Good or Bad.

    1. Bishop Ronald, feel free to email us (use the menu above) and we’ll see if we can help out.

  2. Melle says:

    the link to Matthew Toren’s article is broken.

    1. Jeff Padovani says:

      Sorry, link is linking now!

  3. Pamela Plant says:

    I like your article, but when I went to check out the link for Matthew Toren’s page I got an error message. Just thought you might like to know.

  4. Paul says:

    This is so true, we’ve found that our current website is gloomy, dull, and not able to capture the attention of potential wedding clients.

    A new site is on the way by the guys at Square205.com which we’re really excited about.

    Great blog posts as always.

  5. Paul says:

    This is so true, we’ve found that our current website is gloomy, dull, and not able to capture the attention of potential wedding clients.

    A new site is on the way by the guys at Square205.com which we’re really excited about.

    Great blog posts as always.

  6. Sharpie says:

    Hi Stephanie

    Another great article and totally agree with the music. Folks you have to remember a lot of people research on the office computer – nothing gives the game away your not working than music starting!

    One other point I’d like to make, I fell into this myself, it’s often difficult to see the wood from the trees. It’s easy to get to close to what your doing. Find someone who can give you constructive feedback on your site, one that doesn’t mind being objective. Better still consult an expert, half a days advice won’t cost that much!

    1. [quote name=”Sharpie”] Find someone who can give you constructive feedback on your site, one that doesn’t mind being objective. Better still consult an expert, half a days advice won’t cost that much![/quote]

      So true, Sharpie! Too many times wedding vendors ask their friends and buddies about their websites. Of course, they’re going to say, “It looks great.”

      Bottom line: your website should get tangible, measurable RESULT in the form of leads. If it doesn’t, getting an evaluation will SAVE you money.

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