Your wedding business website is like a storefront, if it looks like Macys people will think it IS Macys, or if it looks like a consignment shop people will assume that it really is a consignment shop. It doesn’t’ take much work to make your website stand apart, but it is just as easy to make the mistakes which make it blend in and get lost.
In Andy Crestodina’s article on Small Business CEO he talks about how small businesses use stock photography on their websites. While that is a good starting place you are going to want to get photos up for weddings you’ve done as soon as possible. Why is this important? Because people will notice that you aren’t showing pictures of your own work, and that is a huge turn off to brides who are considering booking your business.
Another good point that Andy made is the mistake of not claiming your Google Places listing. It’s simple and easy, just go to Google Places, find your business, click on the Business Owner link, and follow the instructions to verify your business. This will really boost your Google ranking, and when people do a local search for a business like yours, you will show up in the listings.