handbag man

I recently ran across an article on one of my favorite web sites “Fastcompany.com” having to do with attracting the high end client.  I’m a strong believer in applying lessons (winning strategies) from other industries to the wedding business.   
Here’s the breakdown.

Financial firms are being advised by Cisco Systems on how to get more of the under 50 and wealthy.  
They narrowed it down to one word..technology.  Now, we have started to use video conferencing ourselves to great success so this post really confirmed our use of this free technology.

Attract the young and rich

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Jeff Padovani

Jeff Padovani is a professional musician, wedding business marketing strategist and resident wise ass at Book More Brides. He’s the “big ideas” mastermind behind the many business ventures (and misadventures!) he enjoys with his wife, Stephanie.

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