If you pick up a wedding magazine you will be blown away by the price of the weddings, and the pure extravagance of the entire event. This has probably been the case for decades but what it doesn’t tell you is that real weddings have very little to do with the marketing ads.
According to a great article on Think Like A Bride couples are working together on financing the wedding. That simple change is becoming a foundation for the couple to work together on the planning more which means the wedding is becoming more about the relationship and less about an extravagant party. What does this mean for wedding businesses? It means you need to market less from a showroom perspective and more from a down home relationship perspective. If you can do that couples everywhere will thank you.