reaching high

More Leads = More Weddings

One of the biggest challenges we face as wedding professionals is getting more leads.  When you attract more phone calls and email inquiries from brides, you have the chance to book more weddings.  It’s a pretty simple equation, really.

Let’s say that right now you get 10 leads per week and you meet with 5 of them.  Out of that 5, 2 of them book you.  That means 20% of your leads turn into booked weddings.

If you can increase your number of leads so that you get 20 per week, now you’ll book 4 weddings.

Double your leads, double your bookings…as long as the quality of lead stays the same.

The Bridal Marketing Boost

How can you get more leads?  First, think of all the places where your leads come from now.  Your list will be more specific than this one, but here’s a start…

  • Organic Search Traffic (The fancy name for people who find your website by searching in Google or the like.)
  • Blog Traffic
  • Online Advertising
  • Print Advertising
  • Bridal Shows
  • Vendor Referrals
  • Bride Referrals
  • Social Media
  • Guest Blog Posts
  • Lead Generating Sites (Eventective, Respond.com, etc.)

Which of these sources gives you the most high-quality leads?  The high-quality part is critical; you might get 1,000 leads from Eventective, but only end up booking one of them. (That is not a made up number, by the way.)

Think of how you can do MORE of that type of marketing.  I call this the “Bridal Marketing Boost.”

It’s a lot easier to build on something that’s already working for you than it is to try something totally new.  New marketing is unproven and will nearly always be more expensive or complicated than you anticipate.

How can you do MORE of the activities that are already bringing you leads?

The bride and groom's feet as they walk down the sidewalk side by side

Examples of the Bridal Marketing Boost

When I ask wedding professionals where their best leads come from, they usually answer, “Word of mouth.”

One wedding photographer named Lisa found that over 80% of her booked weddings came from the referrals of former brides.  How can Lisa get more leads from this source?

She might:

  • Start a referral program by offering her current brides a gift or discount for each referral that books her.
  • Encourage her happy brides to share her blog post of their weddings or ask them to retweet and share her posts.
  • Send brides a link to post a review of her services on Wedding Wire after the wedding.

One wedding planner named Nora found that most of her leads came from one particular venue that referred her.  How can Nora get more leads from this source?

She might:

  • Grow this relationship by helping out the venue, which leads to more referrals.  She could plan a special event for free, refer them to her website designer, or connect them with a linen provider who supplies offers rentals at a discount.
  • Identify another venue with similar clientele and start building a relationship with them.
  • Schedule monthly networking “check-ins” with this venue to make she stays on their mind.

If your wedding blog brings you the most leads, you can…

  • Write blog posts more frequently.
  • Add “tweet this” and “like” buttons to your posts so that it’s easy for people to share them.
  • Automatically share your blog posts on Facebook and Twitter.
  • Start doing guest posts for other wedding-related blogs.

If your advertising on a particular wedding website is sending you the best leads, you might…

  • Upgrade your advertising on the site for more visibility.
  • Use that particular ad in other locations.
  • Advertise on other wedding websites that have a similar audience.

Are you starting to get the picture?  The Bridal Marketing Boost works because the easiest way to get more leads is to optimize what’s already working for your wedding business.

Challenge yourself to come up with ways you can work with what’s already working.  How can you use your biggest strengths and the marketing that’s already generating leads to bring in more of them?

How to Get More Bridal Leads Starting Today

  1. Write down all the sources of your leads.
  2. Identify the top 3 sources of the very best leads.
  3. Brainstorm ways you can do BOOST that bridal marketing.  Think about how you can grow that relationship, expand your presence or get more results.  Come up with at least 10 ideas for each of your best lead sources.
  4. Pick just ONE idea and start working on it today.

If you want more leads, go with what’s already working before you start chasing down the Next Big Thing.  You’ll get more results from a lot less effort.

What’s your best source of leads?

Photo Credits Kelvin Luffs and vanz

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Posted By

Jeff Padovani

Jeff Padovani is a professional musician, wedding business marketing strategist and resident wise ass at Book More Brides. He’s the “big ideas” mastermind behind the many business ventures (and misadventures!) he enjoys with his wife, Stephanie.

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15 thoughts on “How Do I Get More Leads For My Wedding Business?”

  1. Great article! I have found Facebook to be a great way to share our work with our community, which has generated most of our sales.

  2. David Morgan says:

    Nice article. Thanks.

  3. Great advice. I have found that word of mouth has always been the best way to find new customers for my wedding hall.

  4. Soon to be in business one year, not even close to being in the black…have been doing everything myself, my website, my own SEO, marketing via social media, and wondering what else to do at this point? I don’t have an endless amount of money to throw into marketing…any suggestions? Don’t know who or what to trust…I am i such a niche business, I’m wondering if this was a mistake? :-( Will welcome any constructive feedback!

    1. Hi, Dorothy! Checking out your website, it’s obvious you’ve invested in your business. Having a niche is a really GOOD thing, as long as there is demand for your product.

      First you need to know: is there demand for your product? What are people searching for online? How much competition do you have?

      I haven’t done research on your market, but I’d focus on ONLINE marketing for your niche.

      – Blogging 2x per week on keyword phrases related to your product.

      – Sponsored giveaways and contests on popular wedding blogs.

      – Etsy and/or Ebay.

      – Guest blog posts featured on popular wedding blogs for SEO and traffic purposes.

  5. Wedding directories will never give you good leads. We set up Bride Book , a UK wedding planning app that automatically matches brides to wedding businesses and gives her full control of who she is happy to be introduced to. No gimmicks or vanity statements (eg. We get 300000 hits etc).

    Brides on are site are there for one purpose – to plan their wedding. We just make it easier to find wedding businesses as well.

    see the demo http://bridebook.wistia.com/medias/9yk65ayor6.

  6. Wedding ROI says:

    SORRY, BUT I GOTTA SAY…
    I have spent years marketing and researching the Wedding Industry, especially online. Though I may agree with Steph on a part of her comment, but not completely. 1st: BAD IDEA: Dumping money into your website, unless you know what your doing, is a BAD investment. GOOD IDEA: Keep it simple, keep it clean and add CALL TO ACTIONS, and a SEM campaign! 2nd: BAD IDEA: Sticking to old methods, instead of new shinny ones. GOOD IDEA: Marketing and Advertising is about exposure. You have to find and ADD to your exposure, not remove and add another. 3rd: BAD IDEA: Buying a cheap list that is not specialized. GOOD IDEA: Buying “Consumer Request” leads for an upcoming Wedding…why is that bad? To agree, how to work them is important and all depends on your delivery…try buying REFERRALS!

  7. Igor Photography says:

    Great advice. I have found that word of mouth has always been the best way to find new customers for my wedding photography business.

  8. Igor Photography says:

    This is really great advice, thank you!
    Referrals are by far the most important for a [url]Fort Worth wedding photographer [/url] like myself. I have tried buying leads but they very seldom turn into sales.

  9. I need to know where and what websites have leads for the wedding photography company. We are a one stop shop for all bridal needs. Photo, video, dj, limos, & etc.

    1. Hi, Micki.

      I don’t recommend buying leads from wedding websites in general.

      Here’s why:

      These leads are typically not very warm. They haven’t specifically requested info about your business, and they aren’t targeted just for you. It usually takes a lot of time in follow up and yields little results.

      In addition, most wedding vendors don’t have a website that’s optimized to turn website visitors into leads, and they don’t have a follow up system that works to turn cold leads into warm ones. That equals more wasted time and money.

      Lead lists CAN work if you work them right, but I’d invest money in your website first to make sure you can capture those leads when they get there. It’s much better bang for the buck.

      Thanks for posting!

      1. Bill says:

        Not true, a great example is Decidio.com, out of 4 leads I booked 2. Do your research and find the best value for your money, some sites are worth it others are’nt.

  10. Anonymous says:

    Thanks for the great article. Sometimes we just need to be reminded, to use what we are ready have.

  11. Anonymous says:

    This is stuff is just plain old good sense. Why are people so interested in chasing the new shinny object when they already have methods that are working? Thanks for doing the math for us – yeah, double the leads and double the conversions. It’s all about scaling once we find something that works.

    1. [quote name=””]This is stuff is just plain old good sense. Why are people so interested in chasing the new shinny object when they already have methods that are working?…It’s all about scaling once we find something that works.[/quote]

      Brilliant!

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