Finding a way to set yourself apart from other businesses can start feeling impossible. The reality is that there are a ton of wedding businesses out there, so you HAVE to find something that makes your business stand out if you want to book the brides.
One of the easiest ways to set yourself and your business apart is to establish yourself as an expert in the field. I’ve seen friends choose one vendor over another for the simple fact that the vendor has more knowledge, or at least is willing to share more knowledge than another vendor. A bride is looking for help. This is a huge event, and she really doesn’t know what she’s doing.
So how do you position yourself as an expert? In her article Natalie Bradley recommends that you get published, both through your own newsletter and through other websites and publications. It doesn’t take much, and the reality is that every wedding business owner is an expert in their niche of the field so use what you already have to put yourself on a brides “dream team” of vendors. Is this something that you have seen help your business in the past?