When it comes to customer service small businesses have a huge advantage over large companies and conglomerates due to their ability to interact directly with their clients. For instance: Jolie O’Dell spoke with Marsha Collier who talked about a restaurant where a customer texted in complaining about his fries being cold. In minutes the restaurant was able to bring him fresh hot fries. Needless to say they had one happy customer.
For a wedding business this is just as true. If you take the time to keep up with the comments coming in through social media you will be able to defuse situations before they get out of control. Even better is the fact that you build personal relationships with your clients. While it may not seem like a huge benefit initially, those personal relationships are what create a base of happy and loyal clients.