Many wedding vendors are making a fatal mistake that means brides are NOT finding your website…and most of them will never realize it.

It’s time for you to learn the truth. You can handle the truth, right?

The Google Search Trap

I’ll use an example outside the wedding industry to illustrate this point.

A friend of ours told me she was on Page 1 of Google for her #1 search term: interior design business. Being the “prove it to me” kind of gal that I am, I immediately typed the phrase into Google.

No dice. She wasn’t there. In fact, I didn’t find her until Page 2.

What my friend didn’t know is that Google delivers different search engine results depending on who you are and where you’re located.

Ever notice those little person icons next to your search results? They look like this.

Google first page

Those are your personal results, meaning pages that belong to sites you visit or sites that belong to your social media friends. (Yes, Google knows all about your dirty little secrets.)

Your search results are also skewed by your geographic location. If you’re in Arkansas, you’ll get totally different results when you type in “wedding photographer” than I do here in New York.

This can mean that your wedding website is buried in the search results for your most desired keywords, and you never even know it. All the while, you think you’re sitting pretty because every time YOU type in that phrase, your site comes up on page one.

Google, you deceitful #@*&^!!

Find Out the Truth

How do you find out what really comes up on Page 1 of Google for the terms you’d like your wedding business website to rank for?

What you need is a proxy server.

A proxy server is a service that hides your location so you can do a search without Google knowing who and where you are. Sneaky, eh?

Our favorite proxy server is Hide My Ass. *shrug* It’s the name that gets us.

You can use Hide My Ass or any other proxy server to find out how your website really stacks up. Watch the wedding business tools video below to learn how.

This is just ONE of the many essential tools and resources that we share with our Wedding Business Blueprint members.

Want more juicy tips and sneaky strategies you can use to grow your wedding business?

CLICK HERE to watch our entire video series! But hurry–they’re only available for a limited time.

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Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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6 thoughts on “Google is Lying to You About Your Website! Find Out the Truth”

  1. Cheryl says:

    We’re showing in the top 5 of the first page! Gotta like that!!
    Thanks for the tip in checking where you’re really ranked.

  2. diana adams says:

    I still show as number #1, No complaints though =)

  3. I went to hide my ass and checked out my key words after I clicked on the google search bar. I actually got the exact same results as when I check it thru my own google web search bar (I do right click on that bar to hide previous searches). The only difference I noticed is that one of my competitors has a picture of himself on his listing and just the picture was gone when I searched thru hidemyass.com.

    I’ve also tried to add my picture to my listing, but haven’t been able to get it to work yet.

    1. Hi, Karen! It’s likely that your competitor has a picture because you’re connected to him socially in some way. Did his listing also have the person icon next to it, indicating personal results? If not, he’s probably gotten himself verified with Google as an author of his website so that his picture shows up with his listings.

      This is a really powerful thing to do because people are drawn to click on the search listings with images, even if they are further down the page. If you’ve already verified yourself as an author, it does take a little while for Google to reflect this in the search listings. You can check out these instructions to do this or make sure you’ve done it correctly by testing with Rich Snippets: http://www.doncrowther.com/featured/relauthortag

  4. Bogdan says:

    Google is only saying what YOU want to hear. Like every other business on this Earth. And this is the kind of mantra you’re also promoting on this site… “tell them what they want to hear so they’ll book ya”, right? Besides Google displayed this changed pretty much everywhere, months before implementing it, but I guess no one bothers to read those “new terms” pop-ups, and simply clicks on the “agree (don’t annoy me allready)” buttons…

    1. Hi, Bogdan!

      Google is indeed trying to anticipate and deliver the results they think you are looking for, in a sense, telling you the answers you are searching for. When they get it right, this is amazingly helpful. However, it can hide some truths we really need to hear as well.

      It’s not as straight forward as simply telling your clients what they want to hear. After all, if we only tell them what they want to hear and then don’t deliver it, that’s not going to last very long.

      We advocate #1 find out what your client wants, #2 deliver what they want, and #3 communicate both using their own words. Sometimes they will be telling them what they want to hear, and sometimes it’s won’t, but in both cases it will be telling them something they understand because you’re speaking the same language.

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