You’re about the learn the secret that made us a Six Figure Wedding Business…for FREE.

When one of our closest friends in the wedding business (who also happens to be a major competitor, but we won’t mention your name, bro) read my Price Shopper to Profit report, he all but told us we were flat out crazy to give this stuff away.

Top secret

Here are his exact words:

“What you’re doing with Book More Brides is invaluable.  Frankly, I think that with that email template, you’re giving away the store!  Anyone having trouble connecting with their customer set needs to take a good hard look at that template and customize it to their needs.

…You put it all together in 1 helpful package and called it Book More Brides.  Now you’ve made it frighteningly easy for vendors to work your system to find their customers!”

So why are we doing this?

Well, maybe we are a little crazy.  I’m psychotically optimistic in my belief that there is enough wedding business for everyone.  The smart ones like us, anyway.

But the real reason is because I’m tired of watching wedding professionals struggle through the recession needlessly.  I’m fed up of seeing my friends treated like a commodity by tire kickers and left helpless to explain the obvious value of their services.  And I remember how that felt.

It SUCKS.

You don’t have to be frustrated with price shopping brides and spend thousands on advertising to stand out from your competition. 

Positioning yourself as a valuable expert is easy…when you know what to do.  That’s why this Price Shopper to Profit Email is so powerful.

When you include even ONE of the 6 Critical Persuasion elements in this email, your response rate increases.  When you use all of them, you’ll book 20-35% more weddingsautomatically.

Just watch this 5 minute video below to see how easy it is to use one of the Persuasion techniques.  I walk you through the process with my response to a real “price shopper” email.

My Price Shopper to Profit Email explains the 6 Critical Persuasion elements in detail.  You can download it immediately by entering your name and email in the form at the top of this page.

Here’s just SOME of what you’ll learn in this special report…

  • The 6 Critical Elements of the Price Shopper to Profit email that instantly convince brides of your value so they’re primed and ready to book.
  • The simple thing you probably already have on your computer…that you can add to your email response immediately…that kicks in the “Likeability Principle” of influence so that brides feel automatically drawn to you.
  • Why trying to “convince” a bride about the value of your services is marketing suicide and how to educate her with this simple link that positions you as the trusted expert she wants to book.
  • 5 easy actions you can take right now that make brides feel a powerful pressure to book you.  These literally give you an “unfair advantage” over your competition!
  • And much more…

Now, Jeff keeps telling me that people LOVE video.  He insists that “regular guys” like him won’t read a PDF like my special report.

So I’m thinking about doing more of these short videos.  What do YOU think?  Leave me a comment.  Thanks!

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Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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30 thoughts on “We’re Giving Away Our Most Valuable Bridal Marketing Secret…”

  1. Hi, Nancy!

    You can access ALL the downloads, including the Overwhelming Value video, on the Downloads page here: http://www.bookmorebrides.com/component/option,com_hdflvplayer/Itemid,205/lang,en/view,playerbase/

    Just click the green “Click Here For Downloads” button at the top right of this page to get there.

  2. Hi Stephanie,
    I have been busy which is good. So I am redoing video week 1. I do not know where to find the overwhelming value video if you could tell me where that link is. I also have icontact not constant contact. Thank you
    Nancy

  3. AES Comment says:

    Still polishing the Bride Bribe here. The 37 ways one has at least 3 interior links to worksheets hosted on your website. Is that intentional? Should I post and host worksheets linked to the report? Does it drive web traffic to the site and increase my conversion rate or could the worksheets be added to the reports, making them an all in one deal?

    I suspect that there’s more here than meets the eye and that hosting part of the report on your site is a “trick of the trade”. Just want to be sure I’m reading this right before I continue with my Week one work (I’m sooo behind!)

    1. [quote name=”AES Comment”]The 37 ways one has at least 3 interior links to worksheets hosted on your website. Is that intentional? Should I post and host worksheets linked to the report? Does it drive web traffic to the site and increase my conversion rate or could the worksheets be added to the reports, making them an all in one deal?[/quote]

      There’s nothing terribly strategic about including links to the worksheets inside the report.

      (I wish I was that crafty! It could be worth testing, though…)

      We left in the links to the worksheets so that you can use the PDF as is, and the bride can download the worksheets from our website. That way you don’t have to worry about uploading and hosting them yourself.

      The advantage of having the worksheets available for separate download is purely for the user. It makes it easy for her to print out one page, rather than printing out the entire PDF.

      You could certainly add the worksheets right into the PDF. There could be an impact on conversion (most things effect it) but I’m not sure what that would be.

      When in doubt, ask your users what they prefer. Or if that’s not possible, imagine you were the one reading the report. Would you prefer worksheets inside it, or would you like the links to download them separately?

      Thinking like your client will steer you in the right direction.

      1. Well, it’s kind of a moot point as we still (in week 3) don’t have a working link to the first worksheet mentioned in the 37 Ways BB (though the link to the second one is now up, cool).

        Please make all 3 worksheets available so I can finally finish up my work one assignment and move in to week 2!

        1. [quote name=”Kimberly Rose”]
          Please make all 3 worksheets available so I can finally finish up my work one assignment and move in to week 2![/quote]

          Hi, Kimberly.

          Before I uploaded the revised 37 Ways report, I double-checked that all links to the worksheet were working. Yours is the first feedback we had the the first link still doesn’t work.

          I just downloaded the Bride Bribes zip file from our website and checked again. Still working for me.

          Because there are many variations of computers, browsers and PDF readers, sometimes a link that works for me won’t work for you. I apologize for the inconvenience.

          I’ll email you a copy of the 37 Ways PDF that has all its links functioning. But in case that doesn’t work for you, here are direct links to all 3 worksheets:

          http://www.besthudsonvalleyweddingever.com/wedding-planning/resources/documents/wow_factor.pdf

          http://www.besthudsonvalleyweddingever.com/wedding-planning/resources/documents/your_story.pdf

          http://www.besthudsonvalleyweddingever.com/wedding-planning/resources/documents/wowing_your_guests.pdf

          If something else you need is missing, please let us know and we’ll fix it as soon as possible. Thanks!

  4. AES Comment says:

    Great videos for week 1!

    I have a question regarding the Bride Bribe report. When soliciting brides to sign-up/subscribe to get this report, is it okay to call the reports Bride Bribe?

    1. [quote name=”AES Comment”]
      I have a question regarding the Bride Bribe report. When soliciting brides to sign-up/subscribe to get this report, is it okay to call the reports Bride Bribe?[/quote]
      I would definitely NOT recommend that you refer to your free report as a “Bride Bribe” when you’re talking to a bride.

      It’s a cute phrase we use that’s easy to remember, but it should stay between us wedding pros. It would probably be interpreted by a bride as a little demeaning because we trying to “bribe” her. :-)

      Instead, call your report by it’s compelling name. “37 Ways to…” “How to Plan a Wedding…” etc.

      It’s the benefit or result promised in the report that is going to make her want it, so be sure that your invitation to get it includes the benefit-driven title.

      1. AES Comment says:

        I tend to call them “my FREE wedding gift for you” or just a free gift. Calling it a report is a little dull and who doesn’t like gifts?

        1. I love it! A gift is perfect for a wedding. “Report” is definitely much more serious and scientific sounding.

          I’m curious which would test better?

  5. AES Comment says:

    Hi Steph,

    Ok, I’m trying to take it all in, please bear with me.

    Question: I’ve noticed in the “easy-cheap-dream-wedding.(2).pdf” and “37easy-cheap-wow.rtf” documents, the links for the worksheets don’t work. [u]worksheets[/u] is underlined but no link.

    Thanks in advance.

    1. Stephanie Padovani says:

      [quote name=”AES Comment”]
      Question: I’ve noticed in the “easy-cheap-dream-wedding.(2).pdf” and “37easy-cheap-wow.rtf” documents, the links for the worksheets don’t work. [u]worksheets[/u] is underlined but no link.[/quote]

      You’re doing great! :-)

      We’re on it. The lack of links has been brought to our attention. We’re going to correct it as soon as we can.

      Thanks for the head’s up!

  6. AES Comment says:

    Stephanie, I’m trying really hard to watch the videos…they keep stopping every few minutes. I’ve tried pausing so the video can buffer, but that doesn’t help. Any ideas???? Thanks! Gretchen

    1. Okay. I have a couple ideas.

      1) Try a different browser. If you’re on Internet Explorer, try Firefox, for example.

      2) Download the videos and watch them on your computer desktop instead.

      Let me know if this works for you!

  7. AES Comment says:

    I just watched the goggle analytic training and I just wanted to tell you how amazed and impressed I am at all the work and information you are giving us.

    Thank you thank you thank you and may you be blessed beyond measure!

    1. Now I’m blushing! 😳

      Thank you so much for your kind words. You just made my day!

  8. AES Comment says:

    HI Stephanie & Jeff I’m a wedding Photographer in California and I’m excited about the whole training process because we may know this things but I thank you for putting it so detail oriented .
    I’m following the instructions in how to download the video to my computer but I have no results ,it doesn’t give an option to download or save ,I’m I doing something wrong ?

    1. [quote name=”Automatic Expert 1″]
      I’m following the instructions in how to download the video to my computer but I have no results ,it doesn’t give an option to download or save ,I’m I doing something wrong ?[/quote]

      If you’re on a PC, you should be able to right click and select “Save As.” It’s a little different on a Mac.

      In either case, you can click through to the link. Once it loads, you can select “Save As.” Or if that isn’t an option, go to your internet browser, select “File” and then “Save As” to save to your computer.

      1. AES Comment says:

        Thank you I got it working !

  9. AES Comment says:

    Thanks to both of you. I have listened to both videos and I am now off to do my homework. Could you tell me again where to ask questions as it relates to the services we each provide? Loving the whole process, thanks for being so transparent and honest.

    Kim

    1. [quote name=”Automatic Expert 1″]Could you tell me again where to ask questions as it relates to the services we each provide?
      [/quote]

      Kim, can you explain what you mean? I’m not sure if you’re referring to something in the training about questions for brides, or where to ask questions that [i]you[/i] have for us?

      1. AES Comment says:

        For us to ask you questions. You sent me an email indicating that we can ask questions and may get answers in a forum and/or videos etc. But it is regarding what I personally do for couples. I am not a typical wedding vendor and I am really struggling to get my information and product out to brides so I am hoping this will work for me. Help!

        1. [quote name=”Automatic Expert 1″]For us to ask you questions. You sent me an email indicating that we can ask questions and may get answers in a forum and/or videos etc. But it is regarding what I personally do for couples. I am not a typical wedding vendor and I am really struggling to get my information and product out to brides so I am hoping this will work for me. Help![/quote]

          Hmmm. We’ll be addressing how to customize and modify the system for your specific business in Week 4. That’s when we’ll be focusing the most on the different and creative ways you can use this for your business.

          Check out the Week 2 trainings that will be released next week. If you still aren’t sure how to apply this to your business, you can shoot us an email (use the contact form at the top of this page) with some specifics of your situation and we’ll see how we can help.

          Whatever you do, don’t panic! The strategies in this system will work for ANY business. It just takes a little creativity and adjustments to figure it out sometimes. :-)

  10. AES Comment says:

    One more thought…is there a page where all of these postings can be found without having to remember which page we posted on? I believe once you get several pages like this one online people may have trouble remembering where to find their answers.

    1. [quote name=”Automatic Expert 1″]is there a page where all of these postings can be found without having to remember which page we posted on? [/quote]

      This is an AWESOME suggestion. You’re right; it’s a little confusing to figure out where the original comment was posted.

      It will take a little digging to figure this out and I’ll have to see what our programmer can do to help out.

      Thanks for the suggestion!

  11. AES Comment says:

    Got the audio situation working. Thanks for the flv links because there were still two videos that wouldn’t work in my second player.

    After watching a few I have some questions.

    In one video you mention doing referals and surveys. Do you try to get your brides to fill both of them or just one of them? Do you also link them to leave a review on Wedding Wire?

    Can you use/post the results from Survey Monkey without using their paid programs?

    1. [quote name=”Automatic Expert 1″]
      In one video you mention doing referals and surveys. Do you try to get your brides to fill both of them or just one of them? Do you also link them to leave a review on Wedding Wire?[/quote]

      Yes, I go for all of them!

      Depending on your relationships with your clients (we are extremely close with ours) you may want to add an incentive to encourage them, like a thank you gift certificate.

      Our strategy is to ask for the survey first, because we’ve found that to be the most powerful proof and the most helpful for us.

      Then we ask to post a review at our most desired site. (You might rotate this.)

      And finally in the P.S. we list other places they can post a review.

      [quote]Can you use/post the results from Survey Monkey without using their paid programs?[/quote]

      You can COLLECT surveys with the free program, but you can’t share your survey results unless you upgrade to the premium.

      You might start collecting results on the free and then upgrade when you have a few ready. In my opinion, the price is well worth it!

  12. AES Comment says:

    Your Bride To Bride video also don’t have audio.

  13. Anonymous says:

    Stephanie,

    This is the first time I visit your site, but definetly not the last.
    Thank you for sharing all these secrets (in video,articles, pdf ..) As you are asking – I like your videos, they are short and straight to the point. I believe that everything you share is priceless and will help me in setting up a successful business. Thank you :-)

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