If you are working on getting more Likes to your Facebook Fan page there is more incentive now than ever before. Right now Facebook is running a contest which ends April 1 to give 10 small businesses $10,000 for getting the most new Likes. Make sure to read the article by Brittany Darwell for more information.
Even if you don’t enter the contest, realize that each Like you get on Facebook is the same as a bridal lead. If you have a custom tab with an opt-in form to your newsletter you can nurture those leads both through Facebook updates, and email. Remember that each lead is valuable, no matter where it comes from and make sure that your sales funnels are all connected so that you don’t lose leads along the way. What do you think?