I don’t know why, but I always get so excited when I hear anyone talk about game changers. Why is that? Because a game changer is something that makes a huge impact on the field, and often levels that same playing field.

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In the wedding industry Christine of Think Like A Bride explains that those game changers are consistent and ongoing, every single year. Trends change, what brides want change, and most importantly you usually won’t work with the same bride twice, which means a changing market of clients. What does this mean for your business? It means keeping up with the trends on your website, updating the format, content and pictures to keep current. It also means continual change in the way you market your services.

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