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What does your email signature look like? This is probably one of the most overlooked parts of marketing that can really boost readership and trust in your business according to Mary Marsh’s article. It isn’t enough to just sign your name and include you wedding business name. The first tweak should be to include your logo. From there include some information about who you are.

I don’t even know how many emails I get every day, and the more detailed the signature is the happier I am with the company emailing me. After all, who really has time to research the companies emailing them when they are in the middle of answering personal emails? If it isn’t clear who you are and why on earth you’d be emailing them then your email may or may not get read. What do you think?

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5 thoughts on “Figuring Out The Science To An Email Signature That Works For You”

  1. Anonymous says:

    What are your thoughts and feedback on email replys with a mobile device as you are really limited as to what can be included. Basically text and a link…

    1. [quote name=”Terry Holdershaw”]What are your thoughts and feedback on email replys with a mobile device as you are really limited as to what can be included. Basically text and a link…[/quote]
      Great question, Terry!

      When replying via mobile, it’s best to keep it short, simple and sweet. If you want to respond with a longer message, store a doc you can copy and paste, then add a sentence to personalize.

      As for your mobile email signature, this can sometimes work against you. Check out this blog post to see what I mean: http://www.bnet.com/blog/businesstips/why-mobile-e-mail-signatures-can-hurt-your-business-relationships/8083

      If you’re sending a short reply via mobile, I’d tell them you’re on your mobile and will give a full response shortly.

      What do you think about the etiquette of email replies by mobile phone?

  2. Anonymous says:

    These tips are so valuable. Every one of us, no matter how long in the wedding business, has more to learn. Thank you for sharing so much of your experience and wisdom.
    Now, it seems I can only add a simple signature (business url or email) on SBCGlobal – and I’ve done that. I can’t figure out how to add a logo – any suggestions on how I could make my signature even better?

    1. [quote name=”marlene”]
      Now, it seems I can only add a simple signature (business url or email) on SBCGlobal – and I’ve done that. I can’t figure out how to add a logo – any suggestions on how I could make my signature even better?[/quote]

      Hi, Marlene!

      Are you using an email client to send your email? (Something like Outlook, Gmail, or Yahoo?) They will let you add images to your signature.

      You can also check out http://www.wisestamp.com/ to create a very cool custom email signature, which comes highly recommended.

  3. Anonymous says:

    Good point, I’ve never really put that much thought into my e-mail signature. Definitely worth an update.

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