What does your email signature look like? This is probably one of the most overlooked parts of marketing that can really boost readership and trust in your business according to Mary Marsh’s article. It isn’t enough to just sign your name and include you wedding business name. The first tweak should be to include your logo. From there include some information about who you are.
I don’t even know how many emails I get every day, and the more detailed the signature is the happier I am with the company emailing me. After all, who really has time to research the companies emailing them when they are in the middle of answering personal emails? If it isn’t clear who you are and why on earth you’d be emailing them then your email may or may not get read. What do you think?