The idea of branding can be a bit scary for many owners of a small wedding business. You can break it down into a few points:

1.    Decide what you are.
2.    Get your message out (tell people)
3.    make sure there is consistency in your message
4.    Back up what you say with actions that deliver on the promise in your message

Branding Basics

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Jeff Padovani

Jeff Padovani is a professional musician, wedding business marketing strategist and resident wise ass at Book More Brides. He’s the “big ideas” mastermind behind the many business ventures (and misadventures!) he enjoys with his wife, Stephanie.

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