I was hanging out on Wedding Wire the other day and came across this question:

What comes first…the branding or the client?

It’s a good question.  Do you create your marketing message first and then attract the clients you want…or do you consider your ideal client first and then design your message to attract them?

While it can be tempting to design your marketing, logo and image to suit your taste…it’s a mistake.

Your image and marketing…which includes everything from your website to your business cards to your emails and the way you answer the phone…MUST connect with your ideal client or you will lose her.

Identify your ideal client first and design everything for her.

I can’t tell you how many DJ websites I’ve seen that have a dark background with a high-tech, modern design.  They’re designed by guys.

But websites designed by guys appeal to guys.  Not the target bride.

Christine Boulton of Think Like a Bride does a really good job of pointing out how important it is to match your marketing to your message in the blog post below.

Read it here: Does Your Marketing Reflect Your Message?

If your website looks like it belongs to a wedding vendor her mother would hire, today’s bride won’t even give you a second look.

What do YOU think?

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Jeff Padovani

Jeff Padovani is a professional musician, wedding business marketing strategist and resident wise ass at Book More Brides. He’s the “big ideas” mastermind behind the many business ventures (and misadventures!) he enjoys with his wife, Stephanie.

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0 thoughts on “Does Your Wedding Marketing Measure Up?”

  1. Anonymous says:

    Your question on What comes first…the branding or the client? We tried to set our marketing when we first switched from a horse ranch to an event center. Thought we would do more corporate then who would have believed the weddings dominate our calendar.

    1. It’s so true! When you let your clients lead you, there will always be surprises.

      When I first started surveying brides, I mean [i]really[/i] listening to them, I was shocked to discover how distrustful they are of us and how much of their stress comes from family. I thought I knew, but I didn’t really [i]get it[/i] until I heard it in their words.

      And when I started asking wedding pros about their social media questions, it opened the flood gates! I was expecting a few, but not nearly the response I got.

      Which is why I’m now chasing down social media strategies. It wasn’t [i]my[/i] idea! 😉

      But providing services that give our clients what they’re asking for will never steer us wrong.

  2. Anonymous says:

    Thanks for the props
    I couldn’t agree more about the DJs. Another one is the photographers. Yes, I know you are an artist and yes I know that you think the music sets the stage for the story you want to tell…
    but it doesn’t make for an easy to use or searchable website.

    Websites are MARKETING

    1. The good news is that you can have a beautiful website that is also fully functional and easy to navigate. It doesn’t have to be an either or proposition anymore.

      I’m so excited that your blog is opening up to the general public, Christine. You’ve got some really good stuff in there! Now I’ll get to tweet about it. :-)

      1. Anonymous says:

        By all means! Tweet away

        Seriously, I am delighted that you are finding value in the words I string together.

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