I was hanging out on Wedding Wire the other day and came across this question:
It’s a good question. Do you create your marketing message first and then attract the clients you want…or do you consider your ideal client first and then design your message to attract them?
While it can be tempting to design your marketing, logo and image to suit your taste…it’s a mistake.
Your image and marketing…which includes everything from your website to your business cards to your emails and the way you answer the phone…MUST connect with your ideal client or you will lose her.
Identify your ideal client first and design everything for her.
I can’t tell you how many DJ websites I’ve seen that have a dark background with a high-tech, modern design. They’re designed by guys.
But websites designed by guys appeal to guys. Not the target bride.
Christine Boulton of Think Like a Bride does a really good job of pointing out how important it is to match your marketing to your message in the blog post below.
Read it here: Does Your Marketing Reflect Your Message?
If your website looks like it belongs to a wedding vendor her mother would hire, today’s bride won’t even give you a second look.
What do YOU think?