by Debby Dowling
If you’re doing any marketing online, you know the key to being successful isn’t just having a newsletter, a blog, or Facebook and Twitter accounts. While those things are all wonderful waysto promote you and your business, if you don’t have any content to add to them, they’re totally worthless.
Coming up with content is a BIG reason why many of those projects get abandoned. It literally can paralyze you to the point where you don’t do them—or any marketing—simply because you think you can’t come up with any ideas.
That’s totally not true. If you couldn’t come up with ideas, you wouldn’t be in business foryourself. I’m here to tell you that you CAN come up with all the content ideas you need for yourblog. Or Facebook, Twitter, or any other platform that you use. It’s simple. It’s easy. And best of all, you can come up with a ton of ideas in less than 20 minutes.
You just need to do this one little exercise.
Set aside 20 minutes and brainstorm every single question that people have asked about your business or your industry in general. You should be able to come up with at least 20 just off the top of your head.
If you’re having trouble, use these ideas to get you started. What types of questions do people ask about:
- Your process and how you work;
- Your prices;
- What percentage of their budget they should allocate:
- Why you do what you do;
- What types of brides buy your services; or
- What value does your profession bring?
These ideas alone should allow you to think of over 20 questions. And I’m sure you can come up with a bunch more!
Once you’ve exhausted that area, try to think of every single objection you’ve ever heard. That’s right. All the reasons why someone won’t hire you or thinks that your services aren’t beneficial can be wonderful ideas for creating content. Again, if you really think about it, you should have no problem coming up with at least 20 objections, if not more.
Now, you might be afraid of using objections as ideas for content. Don’t be. In fact, you need to think exactly the opposite. These are the perfect topics for content. Why? Because even if everyone isn’t giving you a specific objection, you know they’re there. So use your platform to help brides overcome objections by educating and explaining your point of view.
Keep a running list of topics and add to it when new questions or objections pop up. That wayyou’ll never run out of things to write about and easily have a whole year’s worth of ideas. Who knew coming up with content ideas would be so easy?
About Debby Dowling:
Debby Dowling, Bridal Marketing Expert, is the owner of Effortless Bridal Marketing, which offers a wide range of “done for you” bridal marketing tools designed specifically for wedding professionals. Effortless Bridal Marketing and its flagship product, Wedding Pro Newsletter, offer the best and easiest way for wedding professionals to stay connected with current and potential brides. Debby knows that the secret to good wedding marketing is getting the message right to your brides and created her services so wedding professionals can easily and consistently market their services.