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What Is the Best Way to Stand Out and Get Clients On Social Media?

“I spent money using Social Media marketing (google, twitter, facebook etc.) what a huge waste of time and money. So I ask you what am I doing wrong and what can I do…

Okay, I do meet and network with a lot of companies and individuals but the competition is so huge that its like a needle in a hay stack. The new clients that I do have from social media is great but a little scary, they really are not my audience. So I ask you? What should I do!!!!”

Answer: Connect with clients, network with vendors and laser target.

Can you attract leads and get clients on social media?  Absolutely.

The reason most wedding pros (including you, I’m sure) don’t have success is because you’re not playing by the social media rules.

Unlike traditional advertising, you seldom get instant results because social media is about building relationships, not selling.

If you want to get clients with social media, here’s what to do in order from the simplest to the most complex.

*Special Note: Before you begin, make sure there is an easy way to find your website, email address and phone number from each of your social media accounts.  Otherwise, couples who love your stuff won’t be able to contact you for more!

4 Ways to Get Real Leads On Social Media

1) Friend and connect with all your current clients on social media.

Make it a habit to ask for your couples’ social media contact info when you book them. Facebook, Twitter, Instagram, Pinterest in particular.

Once you’re connected, respond to their wedding-related posts.  Share their posts and tag them in any of your own that may be helpful for planning the wedding.

You’ll stay top of mind and get shared with their closest family and friends when they are most excited about the planning process.

Remember, treat them just like you would any of your “real” friends and don’t blast their wall or feed with promotions.  That’s a good way to tick them off.

2) Connect with other local wedding pros on social media.

Follow their business pages, but more importantly, connect with their personal profiles.  This is where the most powerful networking happens.

Create a group or list containing just your networking contacts to make it easy for you to track their activities in the feed.  Comment, like and share their posts on a regular basis.  It’s an easy way to build relationships and earn referrals.

3) Share your real weddings, updates and photos every week.

Whatever’s new and exciting in your wedding universe is great material for social media sharing, whether it’s the newest bouquet you’ve designed or the coolest First Dance mix.  Make a habit of posting and interacting regularly.

– Tag the businesses and couples involved in those weddings when you share to encourage them to spread the word.

– If your business includes physical products such as flowers, invitations or photographs, share images the wedding-obsessed will like and share.

Learn more about how to get booked with Instagram and become a top wedding pinner on Pinterest in these articles.

4) Run targeted Facebook Ads.

Facebook allows you to target a specific prospect right down to the zip code and what they eat for breakfast.

Target males or females in your local market with relationship status “Engaged” and who also like “weddings” or other areas of interest that your best clients have in common.  This puts your ad only in front of qualified couples.

Avoid trying to get couples to book you right from the ad.  Remember on social media you need to be…social.

Instead, design your ad to get them to click through to your website.  You’ll have an easier time selling them from there.

Learn 7 Sneaky Ways to Reach Couples With Facebook Ads here.

Why You’re Attracting Scary Social Media Leads

You also mention that the new clients you’ve booked from social media are “scary.”  This suggests one or more of the following:

1. These “scary” leads are getting referred by former clients (budget shoppers?) who were less than ideal.

2. Your offer or ad is attracting these “scary” couples.

3. The audience you’re connecting with is the “scary” market.

74% of adults in the United States use social media.  This number is far too large for it to be true that ALL all social media leads are low quality or undesirable.

Since it’s highly likely the audience you want to attract is using social media, it means something you’re doing is appealing to the wrong market.  For instance, if you’re posting sales and specials all the time, don’t be surprised to attract budget shoppers and negotiators.

Figure out why you’re attracting poor quality leads on social media and change your approach to attract your ideal clients.

Pick one of these strategies and start working it!  Learn from other wedding pros who are rockin’ it online with social media (like this DJ who booked a wedding with a cake photo) and measure your results so you can optimize and improve.

How do you stand out on social media?

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Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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3 thoughts on “What Is the Best Way to Stand Out and Get Clients On Social Media?”

  1. Jaime Gilliam says:

    Good tips! Are you suggesting that we friend brides through our personal accounts on Facebook? I run a venue and that is the only way I know you could connect and follow them. I am not posting about my business on my personal page. I am, however, friends with a lot of vendors so I keep that in mind when posting to my personal page. That has been good to stay connected with other wedding pros.
    Can you elaborate more on this please?
    thanks!

    1. Absolutely! Connect with your couples and other wedding pros with your personal profile. Build relationships with them as you would with any other friend or acquaintance. Share resources, comment and like their posts, etc. Don’t promote your business. The more helpful you are the better it works.

      1. Saad Haris says:

        I totally agree with Stephanie on having your client on your personal FB page.. I have been using one fb group from where I get clients and the last one that I had I was talking with that client on whatsapp on regular basis as she was talking with me by sharing her ideas, visions of how she wants her event to look like.. and we had very good one-to-one sessions in which we created alot of ideas for the event.. basically it helped the client getting more comfortable and open with me and it also helped me to get a very clear vision of what she wanted on the day..

        It was a major success one because the event turned out to be perfect and also because she gave me a referral event, even before her engagement day.. which was a success too.. 🙂

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