Getting a plan, book, or campaign to the half way point, and then getting stuck and not being able to finish is extremely common. So how do you get past that point, or even avoid getting stuck in the first place? After all, if you don’t finish a marketing plan, you can’t see the fruit of your labor.
Instead of getting an idea and just plunging in you need to come up with a plan to how to execute the idea, and set guidelines and budgets. Once that is all set up you can get started, but make sure you find a way to make it so the project stays fun. Make sure to read Adam Pash’s super cool article where he talks about Scott Belsky’s video about How to Avoid Idea Plateaus for more ideas about getting unstuck.