Why Now is the Time to Work IN Your Business

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Working on your business; working in your business…yes, there is a difference.

Working on your business is, of course, important and necessary.  It’s the meat of the business, it’s making it run smoothly and seeing the “big picture” of the direction you want your business to go.

But working in your business is just as important – if not more so.

Working in your business keeps you in touch with the “potatoes” – the customers – of your business.  Working on the business gets you the “meat”…but ideally we want the meat and the potatoes.

Working in your wedding business keeps in touch with the reasons you became a wedding professional to begin with.

Why Now is the Time to Work in Your Business details some very good reasons why working within your business will help you gain the success you seek!

So which are you best at?  Working IN or ON?

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Yes, E-mail Marketing is Still Alive and Well

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I’m sure you are a lot like me.  We go in to check our E-mails, see a bunch of “marketing” – or Spam, as a lot of it can also be called – E-mails.  Delete.  Delete.  Delete.  

But there are always that one or two that “speak” to me.  They coincide with just what I need right at that moment in time.  Those are the ones I open…and just may respond to.

And, chances are, of all the emails you send out in your bridal marketing campaign, there is that percentage of people that your email will “speak” to.

Think Email Marketing is Going Away?  gives awesome tips on what to do to get the responses you want out of your email marketing.

Have you been successful in your email marketing?

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The Value of Networking

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Networking has always been an important part of sales, marketing and business itself.  

But now with the ease and wealth of information on the Internet, it’s easier to find the people you want to connect with.

Connections lead to referrals, needed help or suggestions, and ultimately…more booked weddings!

Read The Value of Networking on the steps you should take for successful networking!

What have you done to meet professionals in the wedding industry?

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So What is SEO Again?

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I’m gonna be frank when I say…I have no clue was SEO is.  My boss is talking to me about search engines and how people find certain pages…and she brings up SEO.

I nod and smile…and then make a mental note to look up SEO.  

So here I am looking it up so I can get a good understanding of what SEO is and how it works.  And you know what?  Come to find out it’s a super duper important thing any online business owner…or any business owner with a website…needs to know about!  

Knowing what SEO is will definitely affect the decisions you will make for your website…and ultimately increase your traffic.  And when traffic is increased, what else is increased?

Making Sense of SEO is a very informative blog I found that explained it thoroughly but briefly, which is exactly how I like it!

What have you done to make your website easier to find?

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Show Off Your 5 Stars!

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review

I’ll be honest.  I’m more likely to buy a certain brand of toilet paper if it’s rated better, ya know?

Star reviews – or any reviews, actually – are SO important to your business.  It is the virtual “word-of-mouth”.  

And you know, really all it takes is one review to make an impact.  If a potential bride sees you’ve got 5 stars and rave reviews, she is more likely to hire you versus another wedding business that doesn’t have any reviews at all.

So, first, EARN those stars.  And then ADVERTISE them!!

Read more about showing off your reviews for your business in HOW TO: Get Reviews and Show Them Off!

Have you gained business from your awesome reviews??

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The Time to Tweet, and How To Do It ‘Just Right’

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This kind of goes a long with the blog I posted the other day about social media in your everyday life and also your wedding.  I just keep finding good blogs on this subject!

Obviously this subject is going to be pretty common nowadays as roughly 70% of the nation keeps in touch with each other via social media on the World Wide Web.

The social media in particular I am referring to today is Twitter.  

When should you be “tweeting” about your business and just how often?  When is it appropriate and how much is too much?  

Of course you want to do it just enough to stay at the forefront of people’s minds, but on the other hand, who wants to be on overload and annoying?  

Can we say “Delete.”  Uh oh.  That is definitely not the way you want your followers to go!

Read here for your business Tweeting tips!

How often do you Tweet??

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Social Media and Weddings?

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Did you see that viral video floating around the internet some time ago where the bride and groom kissed to seal their vows?  And then pulled out their phones to update their Facebook relationship statuses to “Married”?

Funny and cute?  Or tacky?

Yes, social media is becoming the norm nowadays.  Hell, I’ve caught myself almost saying “L-O-L” in person instead of actually laughing!!

LOL.

But how far should we take it into our everyday, “real-life” lives? And our weddings?

Read in HOW TO: Tastefully Use Social Media at Your Wedding where in your wedding process Social media is acceptable and actually very useful.

How has social media helped, or hurt, in weddings?

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Avoid Wedding Day Blunders!

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As an experienced wedding planner, I’m sure you’ve been through many different situations.  There are several things that I’ve seen happen at weddings that could have been avoided had an experienced wedding planner been involved.

The florist gets the delivery wrong; miscommunication with the officiant or caterer; uncooperative weather; members of the wedding party running late, etc. etc…

10 “Four Weddings” Blunders That You Could Have Stopped discusses 10 common wedding blunders that can be avoided when you, the savvy planner, is involved.

What are some situations you’ve avoided, and what have you done to avoid them?

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Make It Happen!

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Everyone has 30 seconds to make someone feel welcome.  Everyone can bring a smile to someone’s face in that time.  Everyone has time to make a customer feel important and taken care of.

Don’t believe me?  Try it.  

Seriously, it drives me nuts when I hear “I don’t have time.”  I know.  Life is crazy and there’s tons to do.  But stop for a second and realize how good it feels to be recognized for your needs and to have them met.

Even if it’s a 3-word sentence response, make sure you make each and every customer feel like their needs are being met.  The more you do that, the more successful you will be.  

Treat people how you want to be treated.

Read more about customer service on no time in Wedding Pros – Make Nice Happen.

How do you handle being overwhelmed with the amount of responses you have to make?

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The New Generation of Customer Service

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Today’s day and age is into everything being instantaneous.  Which is super cool in many respects.

Even customer service and business.

But you, as a consumer and/or business owner, need to do your homework.

Anyone with a little website design savvy can pop up a website, slap a name on it and call it a business.  Can they back it up?  Is what they are showing as theirs really true?

Before choosing a vendor, read up on them.  Learn about their experience, check out their true original works, etc.  

Read more about choosing your vendors here!

What are some of the things you like to see before choosing to do business with someone online?

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