6 Ways to Get More Leads with Free Listings

By Leave a Comment

Bridal ad listingsQuestion: What Drives Brides to Free Ads, Especially If One is 37 Pages Down the Line?

Hi Stephanie.

I am thrilled with the report and templates!  I feel like such an idiot at not being able to grasp so simple and fundamental as the information in your report.  Well worth it and I am now a loyal follower.

I think the most important takeaway in your paper is the ability to have clients envision a real person behind each note that is sent out.  I may be way off base on that one (call it old fashioned), but I think it adds an element of trust and that translates to a higher degree of customer service.

My most burning question is how to find the potential clients. What drives brides to free ads, especially if one is 37 pages down the line? 

I don’t have the deep pockets to be a premium advertiser on 80 different websites, let alone manage them. I would really like some useful, usable advice to not just book brides – but attract them as well.

I sincerely hope you move forward with this project because it is PRECISELY what I am looking for!

Pam

Answer:

Happy New Year, Pam!

I’m so happy this has been helpful for you.

I completely agree (whether it’s old-fashioned or not!) that when you become a “real person” who cares about the bride or groom, it not only creates trust, it creates a higher perceived value.

What drives brides to free ads, especially if one is 37 pages down the line?

Great question!

It’s all about self-interest.  In other words, what’s in it for the bride?

The bride really isn’t looking for a photographer; you just happen to be the service she needs to get what she IS after.

Figuring out what she wants, and what she’s afraid might happen if she messes it up, is critical to attracting a bride.

Tips for standing out in the crowd of competitor listings:

    1. Be different.  If your competitors go left, you need to go right.  If they go color, you should go black and white.


    2. Talk directly to what the bride wants and address her fears as specifically as possible.  A pretty banner ad with the name of your business just doesn’t cut it.


    3. Include a specific, compelling call to action.  Most ads are a pretty banner ad and a business name; telling them what to do doubles the changes that they will actually do it.  “Call me,” or “Click here.”


    4. Write a compelling headline that makes an offer.  This is an extension of the last point.  Instead of having an ad that reads, “Award-Winning Wedding Photography, make an offer they can’t refuse.Something like, “7 Things You Need to Know About Hiring a Wedding Photographer” or “How to Lose 10 Pounds (or Look Like You Have!) On the Morning of Your Wedding” is much more interesting.


    5. Use video whenever possible, or fake it.  Video increases engagement, and wedding vendors who use a little video play button on their ads often have higher click throughs. Just make sure you have a video for them to watch on the other side.


    6. Get reviews!  Free listings that have reviews get WAY more clicks.  In fact, Wedding Wire finds that listings with > 10 reviews get 106% more clicks!  Get lots of reviews on as many of these free listings as you can.



    Thanks so much for taking the time to respond!

    Stephanie

    What do you think about free listings? Are they sending you leads?

    If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.

Filed Under: Advertising, Bridal Marketing, Home Page Tagged With: , , , ,

Disappointed with Bridal Lead Lists? These Two Strategies Book ‘Em Faster and Cheaper

By 4 Comments

A couple weeks ago, I wrote a blog post asking the question, “Do Bridal Lead Lists Actually Work?” and shared it on Linked In.

Before we dive into what we uncovered, let’s quickly define what we’re talking about when we say, “bridal lead list.”

We’re talking about those icy cold lead lists you buy either in bulk from wedding directory sites, magazines and bridal shows, or individually from lead generating sites like Respond.com. They are brides or grooms who haven’t met you, haven’t visited your website, and tend to be more price motivated.

Well, leave it to the innovative and helpful members of the wedding business community to not only answer that provocative question, but to share strategies for following up with bridal leads that work and alternatives that work even better.

Are you ready? Because these guys knocked my socks off.

The Reality of Bridal Lead Lists

The owner of A Better DJ and Photographer shared his results from bridal lead lists.

Based on his experience with hundreds of thousands of bridal lead lists:

  • 4% actually respond by phone or email.
  • 50% of those that call book immediately.
  • Calls his wife takes book 100% of the time.
  • Calls he takes book 85% of the time.

These results are actually high, which indicates an offer that is a good match for these type of bridal leads; most wedding pros get a response from 1% of these leads. Yeah, not too impressive, huh?

Out of 100 bridal list leads you contact, expect only 1-4 of them to respond.

What is A Better DJ and Photography doing right with these bridal leads? He’s tracking and measuring his results.

He knows exactly how many leads he’s going to book from that list, so he can easily decide if it’s worth his time and money. He even knows that it’s in his best interest to keep his wife glued to the phone!

An Alternative to Chasing Down Unresponsive Bridal Leads

Over time, A Better DJ and Photographer traded in his time chasing down unresponsive bridal leads like these for focus on search engine optimization for his website and social media. This results in higher quality, more targeted leads that he can book in less time.

“I used to invest 40-60 hours a week chasing leads…” he explains. “Now I invest 20 of those 40 to 60 hours into SEO each week and the other hours have been converted to actually booking clients.”

Nick Choroshyliw, owner of Rochester photography company, Nix Images, reported similarly disappointing results after two years of combined email and direct mail marketing to bridal show lead lists. In other words, these leads were mostly duds.

However, Nick struck upon a much more cost-effective strategy that DOES work with bridal show lead lists.

How to Book Bridal Show Leads Without Going to the Show!

No, we’re not suggesting that you hide in the parking lot and pounce on brides leaving the bridal show, throwing business cards or leave fliers on their windshields. That would be bad, bad juju.

Nick no longer attends these shows in person. Instead, he pays a much smaller fee to have his printed information added to the bridal gift bags distributed to every bride. This way, he gets his business in front of the 400-450 brides who receive the bag upon registration.

After the show, they sort through the cards they’ve collected from vendors…along with the ones that came “pre-stuffed” in the bag…and many end up contacting him.

“What’s interesting is that many of the brides who contacted me say that they liked my display at the show,” Nick says. “Well, I wasn’t at the show! My 6×8 glossy cards were stuffed in the information bags…The organizer charges a fraction of the cost…to stuff the cards into the bags and it appears that I actually get a better response than being there.”

If you can design a postcard that gets results, like the one Nix Images is using, this can be an effective, low cost alternative to getting quality leads from a bridal show.

Thanks so much for sharing your experience and ideas with us, guys!

Now I want to know…what’s YOUR experience with bridal lead lists? Do they work for you or do you have something better?

Photo Credit

If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.

Filed Under: Advertising, Attracting Ideal Clients, Bridal Marketing, Home Page, Leads & Traffic, Personal Development Tagged With: , , , , , , ,

How to Use the Starbucks Tactic to Raise Your Prices

By Leave a Comment

by G.E. Masana

By now, you may know you need to earn a little more than you currently do if only because Starbucks just introduced it’s most expensive coffee ever.

At $7 for a 12 ounce cup, or $40 for an 8 ounce bag, their new specialty coffee sells at about a 50% premium over their already higher priced coffee.

But coffee is… coffee. It’s water and roasted beans. In a paper cup.

In other words, coffee’s a commodity. You can get coffee anywhere, anytime.

And that’s why this article is an important article for you to read, because if you’re a wedding photographer or a planner or a florist or in any capacity serving the wedding industry and feel you’re seen as a commodity too, then you have to wonder:

What can you take away from Starbucks’ example to help you break through your pricing barrier?

Here are some clues on how to do just that gleaned from Starbucks’ own announcements about their new coffee:

“It’s made from a rare, difficult-to-grow varietal called Geisha.”

Announce Its Exotic Value.

Starbucks justifies the higher price by explaining that Geisha plants don’t produce many cherries, which makes the beans extremely rare.

If it’s rare, if it’s difficult to acquire, or costly to acquire, and that increases its perceived value.

What else can you do?

Add Social Proof of Demand.

“We have loyal reserve customers who are interested in any opportunity to try something as rare and exquisite as the Geisha varietal,” a Starbucks spokesperson said. “We are now offering more reserve coffees than ever before because of customer demand.”

If you see others want it, you may be more prone to think maybe it’s something you better not miss out on too.

Toss in a Romanticized Hook.

For example, recently, the Mast Brothers, chocolatiers in Brooklyn, NY, embarked from Cape Cod on a voyage which took them to the Dominican Republic and then to New York Harbor aboard a three-masted sailboat. The boat itself, a working vintage inspired sailboat, took twenty five years to build. From South America, the brothers brought with them 400 bags of cocoa beans grown on privately owned farms and co-ops.

They could’ve bought the chocolate without ever stepping foot out of the U.S., of course. But now they have a story to tell. A story of how they adopted the old world ways of a hundred years ago sailing the seas in search of delicious delights to bring home. It’s a story crafted to capture the listener’s imagination. Suddenly, it’s not just about any old chocolate anymore.

And their bars sell for as much as $10 in places like Whole Foods.

Enhance its Context.

Just as a coffee bean is a coffee bean, isn’t a cocoa bean just a cocoa bean? Yet the Mast Brothers talk about how cocoa beans were regarded as currency centuries ago by the Aztecs. How cocoa beans have been called “The Food Of Gods” for hundreds of years. These associations are intentionally pointed out to elevate what is otherwise a comparably mundane commodity into a stratosphere of its own.

Differentiate the Process.

The Mast Brothers would happily tell you about how they follow the old world traditions of hand sorting their beans, which leads to a three day long process during which the beans are aged and tempered. They’ll point out how this is an “old way… of handcrafting food.”

There may be a few different ways to make what you make. But when you give the process a starring role, the story of the making of the item adds perceived value.

How do you apply this?

This is all about turning the ordinary into something extraordinary.

For a photographer, this may be a story of an imported, little known fabric you use for album material. For florists this may be about a certain bloom and its legend, or a bouquet making technique, its tradition handed down through generations. For a planner, perhaps it’s an exclusive vision they lend to the wedding, inspired by wedding customs from lands far away.

What other ideas can you get from Starbucks, the Mast Brothers, and others selling what’s typically viewed as a commodity, that can help your business grow and profit?

 

G.E. Masana is a NYC wedding photographer and author of “Advertise and Sell Your Wedding Photography” published by Marathon Press. His roster of wedding clients have spanned from the Beauty Editor of ELLE to models, actors, cinematographers, designers and even a NYC art gallery owner, to the “Chief Strategic Officer” of one of the world’s largest interactive agencies, and previously was on “The List” of contributing photographers for Martha Stewart Weddings.

Photo Credit

If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.

Filed Under: Advertising, Bridal Marketing, Home Page, Personal Development, Wedding Budgets, Wedding Business, Wedding Business Income Tagged With: , , , , , , , , ,

Urgent Pinterest Update for Wedding Pros

By Leave a Comment

Just last week Pinterest introduced a new feature you need to know about: Pinterest business accounts.

While there really aren’t any benefits to having a “business” account versus a “personal” one right now, if you’re already using your Pinterest account for your business, you need to convert it to a business account as soon as possible.

Here’s why:

Pinterest updated their terms of service to now require that any account being used for commercial purposes must be a business account.

That means, just like with Facebook, that if you’re using your personal account for business purposes, they can shut you down. It’s not likely they’re going to do that any time soon…it wouldn’t be very fair since they just made the announcement…but if you value your Pinterest account, I’d say it’s better safe than sorry.

How to Convert to a Pinterest Business Account

  1. Go to this link and login to your Pinterest account.
  2. Follow the instructions to fill in your company name and type of business.
  3. Hit “save” and you’re all set!

Keep your eyes on Pinterest for what comes next. The stats report (depending on the source) that 80-97% of Pinterest users are women, and wedding planning is one of the top uses for Pinterest.

The brides are there, and with the new addition of Pinterest business accounts, it’s likely that you’ll be able to purchase advertising or perhaps even “sponsored pins” in the future to promote your wedding business even more effectively.

I’m dying to know… Are you using Pinterest for your wedding business? What do you think about it?

If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.

Filed Under: Advertising, Bridal Marketing, Home Page, Leads & Traffic, Mobile Marketing, Pinterest, Social Media Tips, Wedding Websites Tagged With: , , , , , , , , ,

Wedding Marketing Lessons from the Presidential Campaign

By Leave a Comment

Confession: I am a political junkie.

We just survived the Presidential election. Call me weird, but I actually enjoy the election season game. Let me be clear; I hate robo-calls, and I don’t particularly enjoy watching two people try to destroy each other. The negative part isn’t very fun.

I love the creation of the candidate’s image, the branding process, the rolling out of a national message through political commercials. Some are successful; some aren’t.

Whether you liked or hated the results, there’s a lot to learn from the experience.

Each side is selling their product: the candidate. They use a whole slew of marketing techniques to do this. Some of them you can directly apply to your wedding business. Others, you might want to stay away from.

Watch this video to learn more:

What do think about the political “marketing” process?

Photo Credit

If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.

Filed Under: Advertising, Attracting Ideal Clients, Bridal Marketing, Home Page, Leads & Traffic, Personal Development, Wedding Business Tagged With: , , , , , ,

Same Sex Marriage and the Wedding Industry: Hype or Salvation?

By 13 Comments

With the recent Presidential Election, as polarizing as it was, another equally hot issue made it way onto the books with the passage of laws in three more states legalizing same sex marriage.

Right now, same sex marriage is legal in nine states: Connecticut, Iowa, Maine, Maryland, Massachusetts, New Hampshire, New York, Washington and Vermont, plus Washington D.C.

This is great news if you support marriage freedom (like I do) and not so great news for traditionalists who oppose same sex marriage. Many wedding vendors seem to fall somewhere in between.

Here’s why you should be paying attention…

Gay Weddings = Big Money for the Wedding Industry

The Williams Institute studies clearly show that same sex weddings are good for the economy, and good for the wedding industry in particular.

Check out these stats:

  • Same sex weddings would create an additional $16.8 billion in revenue for the wedding industry if they were legalized in all states.
  • The New York City comptroller’s offices estimates a $142 million boost to the city’s economy as a result of same sex marriage legalization.

Undoubtedly, it’s good for our pocket books. But what can you do to serve this new market?

Before you dive in and decide that same sex weddings are your ticket to more profits, there are a few things you need to consider.

Look Before You Leap into Same Sex Weddings

1. The same sex wedding market is too small to exclusively support most local wedding businesses.

Not all same sex couples will throw a big party when they get hitched. In fact, same sex couples typically spend less on their weddings than the national average. In addition, there simply aren’t enough same sex weddings happening in many local areas for a wedding vendor to serve that market exclusively.

Before you decide to specialize only in serving the same sex wedding market, be sure to investigate the number of these weddings happening in the market you serve. For most wedding businesses, it’s likely that same sex weddings will be an addition to your income, not a replacement.

2. Same sex couples want to be treated just like any other couple, but you’ll need to make some changes.

Gay couples often have a fear of rejection when hiring wedding professionals. If your website and marketing doesn’t appear “gay friendly,” they’ll pass you by.

You’ll need to make sure the wording on your website, in your emails and marketing is gender neutral. Instead of “bride and groom” they want to see “partners.” Similarly, the language in your paperwork needs to change. References to the bride only create the impression that you work exclusively with traditional couples, and same sex couples will be less likely to contact you.

You’ll also have to make adjustments to the words you use when meeting with the couple to be inclusive of all couples getting married, without being offensive.

3. Marketing to same sex couples can negatively impact your message with traditional couples in some areas.

I like to think we’re all open-minded and progressive, but that simply isn’t the case. When you cater to the same sex marriage market, there are some traditional couples who will be offended and turn away from your product or service. This is especially true in more conservative areas of the country.

On the other hand, embracing same sex weddings will score points for you with the more liberal minded, diverse heterosexual couples searching for a wedding vendor.

Be sure to consider the population and mindset of your marketplace before taking action.

What do you think about the impact of same sex marriage on the wedding industry?

Photo Credit

If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.

Filed Under: Advertising, Attracting Ideal Clients, Bridal Marketing, Home Page, Wedding Business, Wedding Business Income, Wedding Industry Trends Tagged With: , , , , , , ,

5 Minute Test Reveals How Easy It Is to Beat Your Competition

By Leave a Comment

Everyone knows that Google is the #1 search engine. But do you know who comes in #2?

I’ll give you a hint. It’s NOT Yahoo. It’s not Bing or Ask.

The #2 search engine is…

YOUTUBE.

That’s right. While Google clocks in about 3 billion searches per day, Youtube hit 2 BILLION searches per day in 2010. And that number is climbing.

Brides and grooms don’t just search on Google anymore. They go to Youtube looking for “how to” videos, inspiration and advice. On top of that, 25% of Google searches return Youtube video results!

You probably know by now how challenging it can be to get your website onto Page 1 of Google. Well, it’s a whole lot easier to get to Page 1 with a Youtube video. So much easier that you can get there in a matter of DAYS.

Do you have videos on Youtube yet?

If you’re not taking advantage of Youtube for marketing your wedding business, you are missing out. If you are a photographer, videographer or wedding planner, I’ll go so far as to say you are crazy not to be using it.

Are you getting excited about the idea of using video to book more brides yet?

Take this quick test to find out how easy it is to become #1.

1) Go to Youtube.com.

2) Search for your type of service in your local area. For example: London photographer or Cincinnati DJ

3) Now go to Google.com and search for that same keyword phrase.

THE VERDICT: If you don’t see ANY videos on Page 1 or Google, or if the top videos that come up in your Youtube search have fewer than 50 views with no comments…there is a HUGE opportunity for you to dominate your local wedding market with video.

Most of your wedding businesses are NOT taking advantage of Youtube, and it’s the easiest way to get your business front and center on Page 1 of Google in front of brides and grooms who are ready to buy.

It does take a little work, but it’s much, much easier than you think.

Want More Video Marketing Strategies?

In the Wedding Business Acceleration Summit, we’ll explore exactly what you can do with Youtube and how to make it happen with Youtube expert James Wedmore in, “How to Book Yourself Solid with Youtube in 3 Steps.”

Here’s just some of what you’ll learn:

  • 4 creative ways to use video for your wedding business.
  • Think you’ve wasted your time with the videos you already have? Just a few simple changes will get you huge results without any extra work!
  • Most pros think they’re done when the video is uploaded. Wrong! You’ll learn 3 of the 17 actions to take that rocket your videos to Page 1 on Google.
  • How we got our brand new video to #1 on Youtube in under 30 minutes and onto Page 1 of Google in only two weeks!
  • The website that sends you red hot leads and gives you a 691% better response than people who find you through Google!
  • What Stephanie and “armpit fat” have in common. Eew.

Enter Your Name and Email Below to Join Us FREE!

Photo Credit

If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.

Filed Under: Advertising, Attracting Ideal Clients, Bridal Marketing, Competition, Home Page, Social Media Tips, Wedding Business

Free Event for Wedding Vendors Shows You How to Book More Weddings Fast

By Leave a Comment

The top concerns of wedding business people are…

  • Getting more leads.
  • Booking more weddings.

That’s what the Wedding Business Acceleration Summit, a free event just for wedding professionals, is all about!

It’s 7 days of totally FREE, high value wedding marketing strategies you can use to book more weddings at higher prices.

Watch the video below to learn more:


Enter Your Name and Email Below to Join Us for Free!

Here are the awesome presentations lined up so far:

DAY 1 – “21 Must Have FREE Tools and Resources to Turbo Charge Your Wedding Biz” with Stephanie & Jeff Padovani of BookMoreBrides.com. (That’s us!)

DAY 2 – “Power of 10: How 7 Small Changes Can Double Your Profits!” with Brian McGovern of BrianMcGovern.com

DAY 3 – “The Power of Pinning: How to Get More Leads and Customers With Pinterest” with Melanie Duncan of PowerofPinning.com

DAY 4 – “Effortless PR: How to Generate a Promotional Buzz Without Working Your Tail Off” with Meghan Ely of OFDConsulting.com

DAY 5 – “Blog Swapping: How to Steal Other People’s Traffic, Fans and Readers…and Have Them Love You For it!” with Kathy DalPra of BrideAppeal.com

DAY 6 – “The Secret to Getting Brides on Facebook in Only 15 Minutes a Day” with Christine Dyer of BridalTweet.com

DAY 7 – “How to Book Yourself Solid with Youtube in 3 Steps” with James Wedmore of VideoTrafficAcademy.com

This is a ground-breaking, one of a kind event just for professionals in the wedding business, with experts from inside and outside the wedding industry, so don’t miss out!

JOIN US HERE.

If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.

Filed Under: Advertising, Attracting Ideal Clients, Bridal Marketing, Free Resources, Free Wedding Business Tools, Home Page, Leads & Traffic, Personal Development, Pinterest, Social Media Tips, Website Tools & Tips, Wedding Business, Wedding Business Income, Wedding Vendors Tagged With: , , , , , , ,

The Not So Secret Habits of Wedding PR Savvy Pros

By 1 Comment

by Meghan Ely  

I’ve always been particularly envious of wedding pros who could grab a 120″ linen, a handful of flowers and some table numbers and turn it into a thing of beauty.

Me? I’ve always been an excel spreadsheet girl. My couples’ Grand Entrances always started on time and my post-reception “what do we do with all these leftover candles and tulle” checklists could rival anything NASA is churning out. I learned long ago that I simply wasn’t design savvy so I relied on the experts around me to show me what looked fabulous, leaving me more time to fine tune my spreadsheets.

Wedding PR is a popular strategy among wedding pros for increasing their brand awareness and unlike my ability to pair colors, wedding PR savviness is a learned skill. Wedding pros need only to incorporate a handful of habits and strategies into their everyday thinking to better position them for the press they desire.

So what are some of the no so secret habits of wedding PR savvy pros?

  1. They understand their goals. Simply having the goal “of just getting picked up” is just not an option. Throwing PR strategies against the wall to see what sticks is an ineffective use of one’s time. It’s time to ask yourself the big question- what do you really want to get out from increased press? One you’re able to come to a solid conclusion, you’re then able to fine tune your efforts for maximum impact.


  2. They do their research. A blind media pitch is as good as no pitch at all. Wedding pros who enjoy a steady stream of press have taken the time to research their top blogs and magazines for content. A pitch or submission customized to a given media outlet is far more likely to be well received versus one that looks like it was created for the masses.


  3. They think like the media. Journalists are constantly on deadline and the sooner you can start thinking like an editor, the better. Learn their rules for submission, as well as upcoming editorial deadlines. Keep your pitches brief, timely and to the point, and you’ll be far more competitive in the long run.


  4. They see potential in their story. Not every piece of news to come out of your business is worthy of a press mention and it is imperative to understand that. On the flip side, a wedding PR savvy wedding pro can see the potential of a story forming within their company and act on it.


  5. They aren’t afraid of the word NO. Let’s face it- wedding PR is designed to be a heartbreaker. You could have the swoon-worthiest wedding out there, and it may not be the right fit for your dream magazine or blog. The fact is, if you’ve done your due diligence, you will more than likely find a home for that fabulous real wedding submission or pitch.

Wedding PR can be a fantastic addition to a strong wedding marketing campaign and by picking up just a few good habits, you too will reap the press rewards enjoyed by your wedding PR savvy colleagues.

Want More Wedding PR Marketing Tips?

Watch Meghan’s entire FREE presentation, “Effortless PR: How to Generate a Promotional Buzz Without Working Your Tail Off,” at our Wedding Business Acceleration Summit!

Here’s just some of what you’ll learn:

  • The mistake most wedding vendors make with an otherwise perfect press release that completely turns journalists off and makes it a waste of time.
  • 5 things you must include in your Real Wedding submission so you get picked up by the best wedding blogs and magazines.
  • What brides and wedding blogs REALLY want to see in Real Wedding submissions…it’s not what you think!…and why most photographers mess this up.
  • How to know immediately when someone is talking about you or your company anywhere online for FREE.
  • The free program that connects you with news hungry journalists so you can get your business featured in the news.
  • The real wedding pet peeve that makes Stephanie madder than a wet hen.
  • And LOTS more!

Enter your name and email below to join us for free!

 

Meghan Ely is the owner of wedding marketing and wedding PR firm OFD Consulting. She is the exclusive wedding PR columnist to wedding marketing journal WedLock magazine and will be traveling to Europe in the coming weeks to speak at The Business of Weddings Ireland and the First Annual Association of European Wedding Professionals Wedding Industry Workshop.

Photo Credit

If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.

Filed Under: Advertising, Bridal Marketing, Home Page, Other Businesses, Personal Development, Wedding Business, Wedding Business Income, Wedding Industry Trends, Wedding Vendors Tagged With: , , , , , ,

Tracking Results Might Not Be Your Cup Of Tea But It Needs To Be

By Leave a Comment

One of the things that has really turned small businesses off regarding marketing via social media is the fact that there has been no way to really track the true return on investment. Anytime you have a small business, wedding or otherwise, you time and money is sacred and it’s important to make sure that what you are doing for marketing is actually working. Great news from Sarah Perez in her article is that there is a new tool called Ohtootay which can actually track your social media marketing efforts, all the way to your website.

I don’t know about you, but when I spend time and money on marketing it really bugs me if I don’t see immediate results, often before the marketing has the time to actually start working. While being over anxious to try different things to find something that works isn’t a good thing (it can actually kill all your marketing efforts eventually), you do need to track your marketing result stats. A good marketing plan usually will take several weeks before you start seeing the real results, but when you are dealing with social media sometimes the results take even longer to show up.

Remember that brides spend a lot of time trying to decide what business to go with, and this is after they start learning what it actually takes to plan a wedding. Give your marketing time to start getting results, and make sure you are tracking results to make sure you are using the best marketing for your business.

Photo Credit

If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.

Filed Under: Advertising, Bridal Marketing, Competition, Personal Development, Pinterest, Social Media Tips, Website Tools & Tips, Wedding Business, Wedding Business Income Tagged With: , , , , , ,
«Older Posts