Brides walking at the park

This article is just for our friends in the wedding venue and location business, by very special request. Of course, ALL wedding business people can use these tips, so keep on reading!

The first step to attracting more wedding clients is to step into the bride and groom’s shoes and start brainstorming.

Where do they go when planning the wedding? How can you meet them there?

When it comes to attracting more weddings at your venue, you need to be found as soon as they start planning the wedding, since the location is one of the first things that gets booked.

Creative Ways to Book More Weddings

1. Partner with other businesses the couple visits just BEFORE you.

Now if your business is a wedding venue, you’re one of the first stops on the wedding planning checklist. But there are a few businesses the bride gets to know before you…

Jewelry Stores – The engagement ring usually gets purchased before the question is popped and the date is set. Partner with a local jewelry store and make the soon-to-be engaged couple an enticing offer that puts your location top of their list.

Bridal Shops – Brides are notorious for shopping for a dress…even before he pops the question! This is a great place to introduce your venue to brides before any of your competitors.

Give your partners a voucher coupon to present to newly engaged couples that makes a special introduction to your venue as soon as the engagement is official.


  • A free romantic brunch or lunch at your venue.
  • An exclusive invitation to a wine tasting.
  • A wedding planning workshop hosted at your location.

If you target wedding businesses like these who work with similar clients in your budget range, you’ll get extremely warm leads delivered right to your door. Win them over, and you’ll book up your calendar.

2. Meet them online.

One of the biggest challenges a couple faces when planning a wedding is finding the right location. Consequently, it’s the #1 question asked in the chat rooms and the #1 search done online. They’re simply rabid for wedding venue ideas and reviews.

Be there online when they start the hunt for the perfect wedding venue.

Step 1 – Type the name of your local area followed by the word “weddings” or “wedding locations” into Google.

Example: Little Rock wedding locations, Dunedin weddings, Portland wedding venues

Step 2 – Make a note of the websites that come up on Page 1. Is your on the list? If not…

Step 3 – Get listed on as many of those websites as possible.

  • Advertise or list yourself on every site on Page 1.
  • Partner with those websites and businesses to get your venue listed there.
  • Write a guest blog post for them in exchange for a link to your website.

Step 4 – Get your location reviewed on these free local business directories.

Promote your venue on every local online hot spot and you’ll book more weddings.

3. Feature your Real Weddings everywhere.

Brides are addicted to real weddings, and they’re especially interested in seeing photos and reading reviews. Partner with a photographer to submit yours to wedding websites and blogs such as Style Me Pretty and the Knot. Try out this list of top wedding blogs for starters.

4. Run a Facebook or Google PPC Ad campaign.

Facebook Ads – These are much simpler to set up and run, so they’re a good place to start for pay per click beginners. Target demographics by Relationship Status (Engaged or In a Relationship), Interests (My Fiance), Age, Sex, even affluent zip codes in your area so that ONLY your prospective clients see your ads.

Google PPC – This is another way to get onto Page 1 of Google when brides and grooms are searching for locations in your area. WARNING: This is much more complicated and more difficult to do well than Facebook Ads, so please invest in PPC training or hire someone to help you. You’ll end up wasting time and money otherwise.

3 Simple Steps to More $$$

The key to getting your location in front of couples who are searching for a venue right NOW is to:

  1. Think like a bride/groom.
  2. Find out where they’re searching.
  3. Meet them there.

Use your creative genius to come up with even more ways to meet and wow those couples right from the start.

What’s your biggest source of referrals?

Photo Credit

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Posted By

Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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12 thoughts on “4 Ways for Wedding Venues to Attract More Brides and Grooms”

  1. Lynne Ford says:

    I just read your article and it was very helpful. I am interested in more advice and information. We have a genuinely authentic, rustic barn (1941) wedding venue and we’ve been open about 18 months. We are still hearing “we didn’t know you were here.” Any information will be greatly appreciated.

    1. It’s hard to give specifics without knowing your situation, but I’d start with identifying who your couples are. Who wants to plan a wedding in a 1941 barn? Where do they live? What type of background to they have?

      Then find out where they’re looking to find a unique location like yours. What wedding websites, Google searches, blogs, magazines? What wedding planners do they work with?

      Once you know who they are and where they go, you can meet them there.

  2. Asad Khan says:

    Amazing content…Gave me a lot to learn how to target our clients…

  3. I am the Lead Office manager at The Ambassador. We are a banquet/ event center. We also do weddings and receptions as well. I am looking for ways for our business to make more money into our business through weddings/receptions. Do you have any ideas?

  4. So where we are concerned, what we advise our clients and
    owners of companies who work with us is, that this is something that you need to
    integrate yourself into because when the mud
    starts getting splattered it’s bound to hit you;
    so rather than outsource it, be part of the process and ensure that you take
    liability and responsibility for what goes into it.
    Manufacturing businesses are the key focus for this article, and manufacturing
    businesses require quite a bit to get up and running.
    The CSP will tour the plant and investigate the safety and preparedness of the employees.

  5. Ardrianna says:

    Hello Stephanie, I am the new event coordinator at NaKayshions Wedding and Event Center. I’m interested in learning more ways to reach people and expand our business. I am looking forward to more helpful tips, thanks for your help!

    Event Coordinator
    NaKayshions Wedding & Event Center
    432 S. Clark Rd.
    Cedar Hill, Tx 75104

  6. Sean Haynes says:

    I have just taken over events management at a popular beautiful church in Durban and I love your ideas. Feeling excited and motivated.

  7. Thaddeus says:

    Excellent article. I absolutely love this site.

    Stick with it!

  8. We have plans to become one of the most sought after wedding venues in Linn County. Thank you for providing us with helpful information!

    Mallard Creek Golf Course
    Lebanon, OR 97355

  9. Meghan says:

    Looking forward to more tips! These were very helpful. Thank you!

  10. Julie Mealer says:

    Hi Stephanie, I am the Special Events Mgr./Wedding Coordinator for Annadele’s Plantation in Covington, La. Would love any advice/tips you can share to be more competitive and book more weddings.


    1. It’s hard to give you advice without knowing the specifics. You can certainly find lots of great ideas by searching this site! This page is a good place to start:

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