Quit Wasting Time On Your Blog!

I dont care

So everyone says having a blog is vital for your wedding business. But is really worth all that time and energy?

It’s a good question. Our time is way too precious to waste on activities that don’t directly make us money. (I’m so time starved that I’m writing this in the car on our way to a Saturday wedding…squeezed between our wedding last night and another one tomorrow!)

Is Blogging Worth It?

Blogging gives you the ability to add new content in the form of text, images and video anytime you want.

This gives the search engines the fresh content they crave, which means they reward you with more visibility and more visitors to your website. And each visitor is a potential income for your wedding business.

Without a blog your website is outdated, you’ve got to rely on a webmaster (who is probably dodging your calls) to make any change to your website and you’ll probably never make it to Page 1 on the search engines.

Blogging = Money. But only if you do it right.

A wedding photographer client of ours with a very successful business finally started a blog last year after months of being told by us and everyone else that he NEEDED one. But when I asked him how it was going, he wasn’t convinced.

“It’s a lot of work!” he said. “I’m not sure it’s doing any good.”

When I asked if he was getting more visitors, the answer was yes.

But here is a more important question…Are those visitors converting to leads who put money in your pocket?

Not just any website visitors will do. For a local wedding business you need targeted, local brides who are planning a wedding in your area.

If you want to turn your blog posts into income for your bridal business, try these proven bride magnet blog posts on for size…

4 Bride Booking Blog Posts

1.   The Client “Review” Post

This blog post talks about how amazing the bride’s wedding day was. Compliment her taste, describe how much fun it was…and of course, show off your work.

Then email the link to your blog post to that bride.

The average bride has 130 friends she communicates with through Facebook, Twitter and email. She’s going to show off her wedding blog post to everyone.  A bunch of them are even going to leave comments on your blog reinforcing your awesomeness.

This equals FREE word of mouth marketing for you.

2.    The Thank You Post

(This idea was shared by my friend, Brian McGovern.)

Identify the venues and wedding professionals you work with who attract your ideal brides.

Write a blog post talking about what a wonderful job they do, how great they are to work with and describing the quality and style of their service. Don’t lay it on too thick; you need to be sincere or you’ll set off the BS detectors.

When you’re done, send an email to the vendor; include a link to your blog post and thank them for being so wonderful to work with. Tell them how happy you are to share their services with your blog audience.

Guess what? You just made yourself a fan. A fan who is now going to send powerful referrals your way.

3.    The How To…Get More Information Post

The best way to position yourself as a local wedding expert is to BE one. You can do that by sharing your vast knowledge.

Pick a quick, easy tip to share with brides, the questions they should ask when they are hiring a vendor or any other “How To” topic.

Write a blog post about it. At the end, include the sentence, “Want more ideas about how to do this for your wedding? Send me an email.”

Link “send me an email” to your contact form. Make sure your question is compelling and relates directly to your article.

Viola! You just established your expert status and asked the bride to contact you. If you provide good information in your post, she’ll take the bait.

4.    The Local Wedding Post

In order to transform your blog visitors into booking clients, you need targeted local traffic. The best way to get that is to write about local wedding venues, locations and topics using those keywords.

Here are some ideas:

  • Best outdoor ceremony locations in your area.
  • Favorite local spots for photographs.
  • Reasons to plan a wedding in your city.
  • The pros and cons of planning a wedding in your city.
  • Top 5 locations for gorgeous scenery in your area.

Focus in on venues and locations and write about them naturally. Make sure you use those local keywords in your title as well as your content, but not so frequently that it sounds weird.

Hudson Valley wedding locations, parks in Atlanta, GA for a wedding, outdoor wedding ceremony Phoenix, AZ, etc.

When a bride searches for that information on the internet, she’s going to find YOU. Not only is this post extremely valuable to the bride, it also attracts exactly your ideal visitor: targeted, ready to buy traffic.

One Final Tip

No matter what you’re writing, remember to write it for your ideal customer. In the wedding business, that’s usually the bride.

What does she care about? What questions does she have? What would be interesting for her?

Make sure your blog posts always, always keep this in mind. Write to her in the first person, like you would write to a friend.

Action Time

Pick the blog post that is easiest for you to write. Leave me a comment telling me about it (gotta add some public accountability) and then DO IT.

It’s the first step toward making more money with your wedding blog!

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Posted By

Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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16 thoughts on “4 Bride-Booking Blog Posts to Write Today”

  1. Kim Porter says:

    Very insightful information! Thank you for sharing!!

  2. AES Comment says:

    You mention how important it is to solicit feedback/testimonials and that they should be “everywhere.” It’s hard enough to get brides to fill out a single survey post-event, and as you say, you’ll get about 50% response. I have done this for years using my own survey cards. Now we have weddingwire.com, weddingmapper.com and everybody else under the sun, so which one do you use, because nobody is going to spend a day going from one rating site to another? Suggestions??

    1. AES Comment says:

      [quote name=”AES Comment”]You mention how important it is to solicit feedback/testimonials and that they should be “everywhere.” It’s hard enough to get brides to fill out a single survey post-event, and as you say, you’ll get about 50% response. I have done this for years using my own survey cards. Now we have weddingwire.com, weddingmapper.com and everybody else under the sun, so which one do you use, because nobody is going to spend a day going from one rating site to another? Suggestions??[/quote]

      We offer our brides a “bribe” for writing reviews – namely a free 8 x 10 print of their choice – and have had great success in getting them to write three or more reviews in exchange for this free gift!

    2. [quote name=”AES Comment”]You mention how important it is to solicit feedback/testimonials and that they should be “everywhere.” I have done this for years using my own survey cards. Now we have weddingwire.com, weddingmapper.com and everybody else under the sun, so which one do you use, because nobody is going to spend a day going from one rating site to another? Suggestions??[/quote]
      Great question!

      The more reviews you have out there, the better for you. There are a few things I would do to maximize your reviews:

      [b]1) Prioritize your review sites and list your #1 preference first.[/b]

      I like to give more than one option for reviews (survey, Wedding Wire, Mapper, etc.) because you never know, but I put my #1 choice first and list the rest in the P.S. Based on our interview with Brian McGovern (coming soon!) I’d make my top priority the survey and reviews on Facebook.
      [b]
      2) Rotate your review sites.[/b]

      You can send Bride A to Wedding Wire, Bride B to Wedding Mapper, Bride C to Wedding Wire, etc. so that you evenly distribute your reviews.
      [b]
      3) Offer the bride an incentive.[/b]

      Give them a gift certificate, t-shirt, or something as a “thank you” for taking the time to post a review or take your survey. This has worked wonders for Wedding Wire! They offer a $5 gift certificate for (I think) posting 3 reviews.

      We’ve had a 50% response rate [i]without[/i] giving a gift. I bet we could get up to 75% if we offered one.

      Reviews offer such powerful proof of your value and expertise that is it well worth investing a little time and money to collect them. We’ll talk more about building this into your follow up system in Week 3. It will definitely pay off!

  3. AES Comment says:

    you answered my question in the week 2 video

  4. AES Comment says:

    Hi Steph what do you think of mail chip thats what me web designer set me up with? .

    1. [quote name=”AES Comment”]Hi Steph what do you think of mail chip thats what me web designer set me up with? .[/quote]

      Mail Chimp will get the job done just fine. It’s also very intuitive and easy to use and has TONS of integrations.

      The main downside that I see is that the deliverability isn’t quite as high, they don’t have the instant email campaign sharinglike Aweber does, or Aweber’s flexible form templates. I’m also a little skeptical because they are SO cheap that it makes me think they must be dropping the ball somewhere.

      Still, it will do everything you need as long as you get at least the $10 per month level. It’s also easy for programmers to work with, which is another plus.

      Let me know how you like it!

  5. Anonymous says:

    Great Content as always!! I really have been trying to ensure my blog is incorporating your suggestions. They make PERFECT SENSE!! Since this is all new to me, I get stuck on what good content I should be using, so thank you as always for the great advice!!!

  6. Anonymous says:

    I thought every wedding blog was supposed to be Real Weddings with 50 pictures and a list of the vendors at the end?

    Great post. Blogs need to be used to get traffic and convert. Do something different, offer value, otherwise you’re just wasting time.

  7. Heather, I’m so glad you like the “thank you post” idea!

    Really, it all comes down to sharing the love. What better way to build your business than by doing nice things for other wedding professionals you enjoy working with and introducing them to your couples?

    When you make the leap and do nice things first, good things come back to you. :-)

  8. Anonymous says:

    Wonderful information! Thank you so much for sharing!

  9. Anonymous says:

    This is such a great post. I just met with a local venue to get on their preferred vendor list and was wondering how to thank them. Duh! A blog post about their gorgeous golf course! Thanks for another great idea.

  10. Awesome, Rich. I love success stories!

    There are a lot of little things you can do to really make your blogging work for you. It takes a little effort, but can yield big dividends.

    Then once you set it up, it stays there in the search engines for all those eager little searchers to find. That’s the beauty of it!

  11. Anonymous says:

    I merged my studio’s blog and web site into one WordPress site. I also learned how to title posts with the correct keywords as the first three words.

    This combination led to two prospective brides finding photos of their reception sites in my posts, and they contacted me – two days after I launched the beta site (I’m not even finished with it, yet).

    Second, I’ve spent a lot of time learning the top SEO tips for wedding photographers. It’s been a good investment of time.

  12. We booked 3 identical weddings…same location, same photographer, same DJ, different couples obviously 😛 …all from ONE blog post. Local keywords got them there and the photos (generously donated by the photographer) were so cool that they wanted the whole package.

    When I have my seminar you are totally invited! In fact, I’ll be offended if you don’t come. “You never return my calls anymore, Brian…”

  13. Anonymous says:

    I love it! Just today I booked a job from a blog post I banged out in July from my BlackBerry. You are dead on about using local keywords. This is a powerful strategy. I like the idea of writing about the wedding you just did. It makes so much sense and it will get passed around. I will have to give that a try.
    Thanks for sharing so many great ideas. If you ever hold a seminar on marketing I will be there!

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