I can’t stress enough the importance of interaction on Facebook. It isn’t enough to just create a page. You have to interact with your followers if you expect any of those followers to turn into leads for your wedding business.

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Donna Maria tackled this issue on her blog by interviewing Dan Zarrella, co-author of The Facebook Marketing Book. A new tool that is huge at boosting this interaction is being able to interact with your followers as your business rather than as just you individually. Make sure you have an actually business page and you’re good to go! Another quick tip? Have a business page for you – not just your products. This builds credibility. And finally, one of the biggest mistakes businesses use is not posting photo’s on their business site. The more pictures you have, the more interest you create in your products and services.

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