bride talking on phone

Question: How can I connect with a bride if I never meet her in person?

“I work for a venue and I am the coordinator for that venue. I am full service. I take the preferences of the bride and hire their vendors and design their wedding and coordinate the event the day of. Most of the time, the couples have not met me, nor have they been to the island.

Do you have any advice for the event coordinator who never meets her brides, and plans everything with the bride putting total trust into the coordinator?”

Answer:

Absolutely, yes!

Your relationship with your couples is critical, and since your interaction is all happening from a distance, your follow up has to be super effective.

Some strategies that work great for distance planning:

1) Communicate with couples using their preferred method of communication.

If you want to connect with brides, you have to do it on their terms.  Trying to get them to do what you want is a losing battle!

If your brides prefer telephone, use that.  If they like email (as most do) get used to sending good, detailed emails.

Some brides also like to text or use Skype when planning at a distance, so these are options to explore as well.  We got to the point where we were booking 30% of our couples without ever meeting them!

Create templates for their preferred methods so you won’t forget any important details.  Save email templates and telephone scripts wherever you work for easy use.

2)  Create a free giveaway and make it available to couples who sign up for your email list.  

Send them great free tips and information to prove your expertise and build a relationship with your automated follow up.

This is a MUST for wedding pros who don’t have a chance to meet with couples because the bride gets to know you from your email follow up automatically.  By the time she does speak with you, she already considers you a friend.

An informational series of follow up emails also increases the quality of your leads because they are warmed up and pre-sold with each email.

3) Put together other free reports and/or videos specifically geared towards solving the concerns of couples who are planning from a distance.

Think about the advice you give every couple, and use that as inspiration.  Create one report or video and you can use it over and over without doing any extra work to build these relationships.

Even if you DO meet with your couples, many busy brides and grooms to be appreciate it if they don’t have to meet with you in person.  The more tools you have to create a connection and earn their trust with your communication, the better!

How do you deal with couples who can’t (or won’t) meet with you?

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Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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5 thoughts on “3 Tricks to Book the Wedding Without a Single Meeting”

  1. Bob Graham says:

    I think Im going to experiment with DJ video bios in the near future. These ideas are solid gold though Stephanie, Im passing them onto my team!

  2. Arnie says:

    As a longtime DJ,I know that Music and Food are the two most important things that make a great wedding. I would never perform at a wedding without meeting the bride and groom ahead of time. How can you get the feeling and mood the bride and groom want to create without meeting in person? As a matter of fact I have at least two meetings before all weddings. So your blog note about brides and grooms NOT wanting to meet is completely wrong.

    1. Hi, Arnie. We’ve had a lot of success connecting with couples via phone and Skype.

      Yes, ideally I’d like to meet with them, and many of our couples agree. However, for our busiest couples, many of whom are planning from a distance, not having to meet in person is a huge relief.

      So I’m not suggesting that brides and grooms don’t want to meet, just that SOME prefer to “meet” via Skype or phone because of the convenience. It could well be different in your market.

      1. Dan says:

        Stephanie is right in this day and age it is easy to plan a wedding and get a feeling for what the B&G want from a distance. I also find a good website helpful for the B/G to understand if we are a good fit for them.

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