I had no idea what I’d gotten myself into when I started digging into social media. No wonder wedding vendors have so many questions about it!
There are so many amazing features and so many things you can do with it, so many different strategies…
Yeah, it can be overwhelming.
But I’m enjoying this exploration. Because it’s really about making friends, helping people out and having fun. At least, that’s my experience.
Cutting to the Chase
Here’s what I’ve learned so far about promoting your wedding business in the social media jungle without getting eaten alive…
- Start small. Pick one social media site to begin with and don’t work on another until you have the hang of it. Facebook seems to be the easiest for most of us to grasp.
- Be likeable. If you want people to “like” your page and retweet you, make sure your status updates and feeds are useful, relevant and interesting. Don’t blatantly self-promote because no one likes a pitchy salesman.Make it easy to share your stuff. Think about the action you want your friends and followers to take and make it easy for them. Give them a little direction and install buttons that make the “like” and “tweet” one click easy.
- Make new friends and be a part of the community. Help others out, share cool stuff and share others’ cool stuff in return. If you want someone to hook you up with a recommendation to their list of 1,000 fans, do nice things for them first.
- Stick with it. Social media doesn’t happen overnight. Make it a habit and commit to doing it every day, even for 5-10 minutes. It will pay off.
Now, some more advanced Facebooking tips…
From my new favorite social media blog, the Social Media Examiner, “26 Tips For Enhancing Your Facebook Page.”
Check it out. These are some killer tips!
Social media…Like it or hate it? What do you think?