DeskWant to know if your website makes the grade? Here are the essential elements you should include on your wedding business website.

1. Professional website design. If your site looks amateur, so do you.

2. Your location, including a mailing address with town and zip code. This is the only way Google knows where you are so that they can deliver your website to local searchers. Otherwise, you’ll miss out on powerful local traffic.

3. Reviews and testimonials including photos and video when possible. And make sure they’re recent! Only having reviews from 5+ years ago makes you look outdated, so be sure to update them or eliminate dates altogether.

4. Links to online reviews on other websites. These reviews are even more credible. Some reviews sites allow you to embed a reviews widget right on your website.

5. A phone number prominently on every page. Make it super easy for brides and grooms to contact you.

6. A prominent call to action on every page. “Call or email now…” Tell visitors exactly the action you want them to take. This will increase the chance that they will actually do it by 10x.

7. Driving directions and map if you have a shop or office. Again, make it easy for them to find you.

8. A good FAQ page. Put together the questions you get asked most frequently, and answer them. Make sure you include some details of what you include, price and what to expect at a meeting.

9. Ability to increase font size to make reading of site easier. This one can mean the difference between losing a visitor and keeping one.

10. Engaging, professionally written text without spelling errors. Don’t skimp on this one! A single typo or misspelling creates a bad first impression that lasts.

11. Photos of you and your staff. Put a face on your business; people want to deal with real people, not corporations, so let them get to know you.

12. Background information on your staff. This goes along with #11. Friendly, personable bios make you a real person who brides and grooms will want to know.

13. Listing of professional associations or logos. This adds credibility and builds trust.

14. Photos of happy couples from previous weddings. This makes your reviews even more powerful and gets the couple imagining themselves working with you.

15. Links to news and blurbs about you in the press. This gives you authority and demonstrates your expert status, communicating your value on a subtle and powerful level.

16. An About page. Visitors expect an About page they can easily click to learn more about you. Give it to them. And they’re not the only ones; Google wants to see About pages on the sites of legitimate businesses.

17. Links to social media sites (Facebook, Twitter, Youtube) on every page. Today’s brides and grooms spend one out of every eight minutes on Facebook. Make it easy for them to connect with you there.

18. Email lead capture form and a free “Bride Bribe” giveaway. Capture those website visitors and turn them into real leads you can follow up with, or you’re losing money.

19. New content added at least once per week. Content includes articles, photos and video. The easiest way to accomplish this is with a blog. (See below.)

20. A blog on your own domain with recent blog posts. This helps you get more website visitors, proves your expertise and communicates your value.

21. A range of prices or realistic starting price. Whether you like it or not, brides and grooms want to see a PRICE before they contact you. Give it to them or you run the risk that they will move on to a competitor who will.

22. An emotional, professional video. Most people prefer to watch video. You’ll increase the power of your message and the response you get from website visitors by having one on your site.

23. A client area. Couples enjoy the exclusivity of a client area where they can update and make changes to information for their wedding without having to send emails or deal with paperwork. This can make the difference between getting hired or not.

24. Free information, tips and resources for brides and grooms. Make your website a real resource for couples in your area and you will naturally get more visitors and turn them into clients.

25. Local keywords sprinkled naturally throughout the text. This is essential if you have a local wedding business because you want to attract brides and grooms from your local area. It’s also much easier to compete and get ranked on Page 1 than the more general wedding keywords, so it’s a good strategy even if your business is national.

26. Internal links for keywords you’d like to rank for. This means if you want to be on page 1 of Google for the phrase, “Orange County wedding photographer,” include a link on your own website to another page on your site. This helps the search engines know what you’re about and gives you more authority for that phrase.

Did I leave anything out? Leave a comment to let me know!

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Posted By

Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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21 thoughts on “26 Things to Include On Your Wedding Vendor Website”

  1. DebG. says:

    Thanks for this, Stephanie! I would really appreciate knowing more about #23′s Client Area. Do you have a particular WordPress plugin that you recommend for this?

    Deb

    1. The client areas most wedding pros are using are either photo biz related ones (like ShootQ or StudioCloud) or event based ones (like DJ Intelligence or Event Intelligence) made just for the industry.

      I haven’t used this myself, but this plugin looks promising: http://wordpressclient.com/

  2. Meeting with web redesign people next week; new biz name, new website,etc.
    This list will be very helpful.
    Also, what do you think of pod casts?
    Thank you.
    Barry

    1. Podcasts are HUGE in certain markets. I’m not sure if brides and grooms are tuning into them, but you can also reach people via iTunes that way.

      I’d do some research and find out what’s out there, what’s popular, how people are promoting them, and then get your couples involved if you decide to move forward. My gut says you’d get more action in the podcast world from the photography market, since you have a group of fans who’ll be with you longer than the 6-8 months until the wedding.

  3. Cynde says:

    Can you explain eBooks that you mentioned. I have never heard of them.

  4. Julie Baker says:

    This is fantastic information! I think I have a lot of it, but, being the social medial illiterate and having technical savvy disfunction, I hear what you are saying, but do not know HOW to do some of it … such as No.4 – how do you link to on-line reviews and where do you find such? I have a ‘Contact’ page … is that sufficient for contact information, like phone #s, social media links, email addresses, etc? Or still feel need on every page? (NOTE * I have several pages) Where are you supposed to put your list of professional associations? You mean links? I have a links page. How do I link to press pages … just mention link in notice about page? Maybe in a blog entry? What is an ‘email lead capture’ and ‘free bride giveaway’ … I’m guessing a way to get them in and get their email address, but how do you do that? Not sure I can with Vistaprint website (created myself). Same with Client Area … not sure can do with Vistaprint website. ??? Internal links for keywords within own website … how? Not sure I follow? How do I learn all this stuff?! Help!

    1. Good questions, Julie. This article isn’t a how to…that would have been a novel!

      I’ll tackle a few of your questions…

      [quote name="Julie Baker"]how do you link to on-line reviews and where do you find such?[/quote]

      Google your business, check Wedding Wire and the other big reviews sites, set up a Google Alert for your business name to find your reviews.

      Wedding Wire, Wedding Mapper and other review sites have “widgets” you can plug right into your site as long as you can use javascript.

      [quote name="Julie Baker"] I have a ‘Contact’ page … is that sufficient for contact information, like phone #s, social media links, email addresses, etc? Or still feel need on every page?[/quote]

      Put ‘em on every page. Add to the header or a top widget to make it bonehead simple for them to find you. Believe it or not, this makes a difference. People are just that lazy!

      [quote]Where are you supposed to put your list of professional associations? [/quote]

      The About page seems logical. It fits in with your bio and other credentials.

      [quote]How do I link to press pages … just mention link in notice about page? Maybe in a blog entry? [/quote]

      You can create a page for your press related announcements and add to it as you go. Links to articles online are cool, or you can actually scan in magazines when you’re featured. People are more likely to read it if they don’t have to click through to another site.

      [quote]What is an ‘email lead capture’ and ‘free bride giveaway’ … I’m guessing a way to get them in and get their email address, but how do you do that?[/quote]
      That’s exactly what it is. :-)

      You do this by publishing an offer for something cool and free (the “Bride Bribe”) when they enter their name and email.

      [quote]Not sure I can with Vistaprint website (created myself). Same with Client Area … not sure can do with Vistaprint website. ???[/quote]

      Probably not. Vistaprint severely limits what you can do with your website.

      [b]As soon as you can, get a WordPress website![/b] All this is easy to do when you manage your site with WordPress.

      Here’s a great training to check out if you want to do it yourself: https://www.e-junkie.com/ecom/gb.php?ii=1041456&c=ib&aff=172409&cl=58746

  5. Noe Camacho says:

    Thank you very much for posting this. I just launched my website last month, and I need ti implement some of these great tips!!

  6. Reds says:

    Love this…will take action for my website :-)

  7. Tanya Malott says:

    I disagree with #22…perhaps mainly because I personally do not prefer to watch video.

    I would add to #14…not just photos of happy couples, but photos of “your ideal client”. If you want to attract more of what you love, show who you loved working with. I think too many people try to be all things to all people. Better to know your ideal client, and talk directly to her. Get into her her head, and answer her questions.

    If I would add anything to this excellent and comprehensive list, I would say “Know your ideal client, and do everything with him/her in mind”. I suppose this addresses my least favorite buzzword of the moment, ‘branding’.

    But the truth is, the better you know yourself, and your client, the stronger your business will be. Be very clear about who you want to attract, and design your website accordingly.

    Along these lines, I would also say “Keep it simple” Do not overwhelm. Keep your message and offerings clear, simple, and too the point. Anything more, and people will leave.

    1. Great tips, Tanya. Thanks for sharing!

      I’m with you about video; personally, I prefer to read. But according to the stats, we’re the minority. Most people prefer video, and sites with video get more traffic and interaction.

      Here are some stats: http://engage.tmgcustommedia.com/2011/04/101-online-video-stats-to-make-your-eyes-glaze-over/

      Guess if you can’t beat ‘em, join ‘em!

  8. Thanks for mentioning phone numbers. I can’t believe how many vendors do not list a phone number because of privacy issues. If you have a home office, get another line into your home or, even easier, VOIP (voice over internet phone) which is pretty affordable these days. Try MagicJack – I think it costs about $10 a year!

  9. Tanya Anear says:

    Found this really interesting as in the stages of compiling what seems an ever growing list of requirements for my website design. Currently my website purely takes you to my Ebay shop and so need to get this changed to deal with my ever increasing business that comes from Weddings and Corporate Events. Will definately take these ideas on board. Thank you.

  10. Bronwen says:

    Thank you, this is very helpful information

  11. Bobette Kyle says:

    Great, comprehensive list! I’d also add a page of past work so potential clients can get an idea of the vendor’s style.

    1. [quote name="Bobette Kyle"]Great, comprehensive list! I’d also add a page of past work so potential clients can get an idea of the vendor’s style.[/quote]
      Good suggestion, Bobette!

  12. Very good tips, we are actively working on updating our site and these are some very good points. Especially the social media information.

  13. Great post. There’s at least a third of these that I am not already doing, and I will probably revamp my site a bit because of it. Thanks!

  14. Lexi Schafer says:

    Thanks for sharing! I have incorporated some of the ideas already, but after reading this, I realize there are other things to include!

  15. A free ebook or document to download to help the bride and groom (and show your expertise.

    1. [quote name="Wedding DJ Kent"]A free ebook or document to download to help the bride and groom (and show your expertise.[/quote]
      Of course! How could I forget that? :-)

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