When it comes to effective wedding business marketing, it’s either going to cost you MONEY or TIME.
If you find your wedding business gives you a little more time than money on your hands, start using the free marketing power of these websites. They take a little bit of time to set up and use properly for your wedding business, but they’re well worth the effort.
The Top 14 Websites For Free Marketing
1. Wedding Wire
Create a free Wedding Wire account for your business in the US or Canada and start taking advantage of those powerful client reviews immediately. Brides go to Wedding Wire just to research the experience of other couples.
The marketing benefits don’t stop there. Move on over to the Pro Forums for power networking and marketing advice from your peers. Then check out the Wedding Forums and share your expert advice with real brides. Finally, show off your best work by submitting a real wedding over on the Wedding Wire blog.
2. Wedding Bee and Wedding Bee Pro
Vendors are welcome to comment on bride blog posts, so long as your comments are not blatant promotions. Hop on over to Wedding Bee Pro to read blog posts by other wedding vendors. If you’re ambitious, put in an application to be “Pro.” It’s a great way to demonstrate your expertise and attract brides for free.
3. Bridal Tweet
Set up a free profile and you can join in Vendor Discussions, share our own blog posts and interact with real brides. Check out this awesome article about 7 Ways To Attract More Business With Bridal Tweet for more ideas.
If your business has been mentioned in any wedding on Wedding Mapper, claim it to add photos and a description to go along with your wedding reviews.
5. One Wed
Create a free business listing to receive “MatchMake” leads and reviews, answer bride questions in the Ask the Experts forum and participate in the Vendor Chat rooms.
Create a free listing for your business with a link to your website.
Profiles are great for connecting with other wedding vendors, pages are excellent for promoting your business, gathering reviews and attracting bride traffic both on Facebook and in the search engines. This site is a must.
75% of the traffic on Twitter DOES NOT come from Twitter users. What does this mean?
Twitter is actually a search engine. Other search engines and aggregating sites pick up those tweets and serve them up for hungry searches. That can equal more website visitors for you.
Set up or claim your local business listing on Google and it can be an easy way to get onto Page 1. Optimize with targeted local keyword phrases, add images and contact information and you’ve got easy, free marketing.
10. Ezine Articles
Follow the Ezine Articles submission guidelines and write an article including local keywords in your headline and a link to your website in the resource box. You’ll get free traffic and multiple backlinks if your article is published by other sites.
Follow the Hubpages submission guidelines and write an informational hub about your topic of expertise. Optimize the name and content with your local keywords and include a link to your website to attract free traffic and benefit from Hubpage’s ranking and authority.
Check out the Squidoo guidelines (less strict than Ezine Articles and Hubpages), then write a “lens” on your topic of expertise to receive similar benefits.
I know, Myspace is sooooo 2005. But it’s still a great way to get traffic and backlinks. It’s worth setting up an account optimized for your targeted keywords.
14. Local Business Directories
Even though #14 isn’t a single website, local business directories can be such an effective form of free marketing that I couldn’t resist mentioning them.
Create free accounts on any or all of the 30 business directories in this article. Then don’t forget to search for local wedding directories and get a free listing wherever possible.
**UPDATES – I’ll be adding more websites as we go…
WARNING: Some wedding directories on this list restrict businesses by country. Please read each site’s Terms of Service for details.
Free listings for qualifying green wedding vendors in the US, UK and Canada.
Wedding venues and locations can create a free listing.
Free listings for UK wedding businesses.
18. Reception Halls
Free listings for US wedding venues.
Did I miss a free marketing site you can use for your wedding business? Leave me a comment and I’ll add it to the list!
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